Devoted to online marketing, viral marketing, and web marketing

Users of Digg.com rose up in protest over the company's deleting of articles that included an encryption key that could be used to break DRM codes on HD DVDs.

They poured thousands of URLs onto the site that included the code, and in response the company changed their mind after being bombarded with the responses.

There were two postings on the site concerning the situation.

The first, attributed to Digg CEO Jay Adelson said:

"We've been notified by the owners of this intellectual property that they believe the posting of the encryption key infringes their intellectual property rights. In order to respect these rights and to comply with the law, we have removed postings of the key that have been brought to our attention."

After the response by users, then Digg co-founder Kevin Rose commented on why they changed their minds:

"We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code ...You've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be. If we lose, then what the hell, at least we died trying."

It'll be interesting to see if the big companies respond to this.