WPP has invested in the online video technology company VideoEgg to learn more how to work in video-sharing environments more effectively.
The company is planning on looking into more ways to experiment with video ad-serving techniques which have been developed by VideoEgg.
"Our clients want to understand how to use online communities to build brands and communicate with consumers, particularly younger consumers, who are spending 
time in these communities," said Mark Read, CEO of WPP Digital.
VideoEgg offers clients opt-in option technology rather than the pre-roll video advertising which has been generally rejected.
Another part of VideoEgg is their approximate 60 social networks that reach over 15 million monthly unique users. The company has also been used to promote Fox's "The O.C." It ran across other portals and social networking sites.
This should be a good move because it is definitely time to experiment with online video marketing. The market is starting to grow, but it will probably take a few years before it really starts to take off. Right now online video only accounts for about 4 percent of online marketing dollars.
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