Web surfers in the United States are increasingly visiting Web 2.0 Web sites like Wikipedia, MySpace (NWS-A) and YouTube (GOOG), according to HitWise research.
In the week ending April 7, Web 2.0 sites accounted for 12 percent of all web traffic in the U.S. That's an increase of 2 percent over 2005. The market share of Web visits has surged by a whopping 688 percent
"Web 2.0 websites like YouTube, Flickr and Wikipedia have achieved mainstream adoption for visits to their website", said Tancer. "It's the participatory aspect of Web 2.0 that is still in a very nascent stage. When online participation goes mainstream we can expect an explosion of new content on the web."
The study also suggests that upcoming Web sites like Yelp, StumbleUpon, imeem, Veoh, WeeWorld and Piczo could mirror the next wave of popular Web 2.0 destinations.
We definitely need to keep our eyes on these sites for marketing opportunities. They're working out the bugs at this time, and in the not-too-distant future will be ready to provide the necessary platforms and strategies that will work both for consumers and online marketers trying to reach them.
This isn't very far away. I think sometime this year we'll some of the answers to the best way to do it emerge. We need to be ready for when the answers come.
» Web 2.0 Sites Account for 12 Percent of U.S. Web Traffic (but what IS Web.2.0?) from The Future of Music, Media
Interesting stats, below. But what really IS web2.0? Here is my definition: it's just a tag or a name for what the Web should really be, as opposed to what we wanted it to be, back in the early days. Web1.0 - if you want to use that term - [Read More]
Tracked on: April 29, 2007 3:18 PM | Permalink to Trackback