Traffic.com is a site that offers customized traffic information for drivers. They announced that they have entered into a mult-year marketing agreement with The Associated Press' broadcast division. Traffic.com will get 10-second advertising inventory from "Associated" for TV and radio stations across the U.S.
It will use the 10-second inventory to build an Ap Advertising Network that will allow advertisers to be placed alongside news and information content.
The deal will increase the reach of Traffic.com to 750 radio stations spread across 
the U.S. For television it will now reach 94 percent of the U.S. population for its advertisers.
Traffic.com will also offer targeted sponsorships, video and banners for its online advertisers through its voice, online and mobile platforms.
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