In another challenge to YouTube (GOOG), Sony Corp. (SNE) has announced that it will launch their own video-sharing site in Japan. It officially launched on Friday.
At a press conference CEO Howard Stringer said, "This is part of Sony's quiet software revolution. It's an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment."
Sony will monitor copyright material much closer than YouTube, and other content as well.
Japanese media companies made YouTube remove 30,000 video clips last year because of copyright infringement.
One of the benefits the site is offering is a cleaner environment for advertisers to place their marketing campaigns on. Something many are hesitant to do with the largely unmonitored YouTube site.
With YouTube and Google resisting doing this on their site, it has left an opening for other video-sharing sites to emerge that will make that a reality.
This will be another test to see if the opening left by YouTube is a legitimate one. With this and other video-sharing sites coming this summer, it will give a good look into seeing whether this model will make inroads in the video-sharing market. Advertisers will like it if they can build enough scale.
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