Royal Liner, a company in a very traditional business, is learning the ropes of Internet marketing and after a relatively short time have achieved great results. They are a great example of why any company needs to have an online presence and learn the benefits of online marketing.
The company has been in business for over 20 years custom manufacturing primary and secondary containment for use in metal plating and finishing tanks, chemical and water storage and ponds.
Their goal is to be among the "top providers of the highest quality flexible drop-in tank liners the industry has to offer. We've been in business for over 20 years and are seeking to establish a greater online presence and improve our online business."
Some of the means they've used for their online success has been by being spotlighted in online articles like here at Bizzspotlight, and through running an Adwords campaign.
The results for the company has already been tremendous. They've quickly established themselves as the No. 2 position in Google (GOOG) search for "tank liners," as well as No. 4 in Yahoo (YHOO) search for the same phrase, with business leads increasing as a result of their online marketing efforts.
Their Web site is also built with the understanding that those looking for tank liners will know what they're talking about, so they get right to the point on their home page and leave no uncertainty that you're at the right Web site with the right products.
It's set up simply and is easy to navigate with among other things, an "about us" and "product" section that are easy to access quickly.
This is a great example of a traditional company selling a specialized product that is using the Web to take their business to even greater levels.
Royal Liner also shows that it's not rocket science, but simply developing a strategy and working it. With the positions they have achieved in the search engines, I wonder how many leads they've received? There's no reason why other businesses in specific niches can't do the same.
Comment Preview