
Brulant released the results of its surveys for October 2006 and February 2007, and it shows that larger online retailers are slowly making the transition to alternative payment methods.
The company said that during the time period non-traditional methods like Bill Me Later, PayPal and Google Checkout had almost tripled, increasing by 267 percent.
Even with that news, another 76 percent of sites surveyed still only offer regular payment methods like MasterCard and Visa. With only 24 percent of those being
surveyed offering any type of no-traditional payment methods.
Bill Me Later accounted for 17 percent of the increase, with PayPal bringing in 6 percent and Google Checkout right behind with 5 percent.
"It's no coincidence that Google's successful track record in its various endeavors is making [alternative payment methods] more attractive to retailers who were previously resistant to implementation," said Brulant analyst Stephen Morris, "and it's likely just a matter of time before we see Google's market penetration here increase significantly as well."
While that may be true, it could be good for the whole industry as the practice becomes more trusted and known.







Comment Preview