Joost has landed a series of three-month contracts with 31 large brand marketers. Some of the big names are Coca-Cola (KO), General Motors (GM), Nike (NKE) and Proctor and Gamble (PG).
Talking about the type of advertising offered, David Clark, Joost's EVP of global advertising said, "The foundation is the traditional :30 spot, which we believe is far from dead, served on a mid-roll basis. We're inspired by others who seem to be able to make this work, like ABC for example."
In looking for new ways to present ads, measure their effectiveness and get a better grasp of how people are consuming online media, Joost has been working with Frank N. Magid Associates to test the variables involved.
Along with their channel and branded sponsorships the company will include video ads, static images, overlays and widgets. An interesting little creation Joost made was what they're calling an Ad Bug. It will be a little animated company logo in a corner of the screen; something like you see on TV. They will phade in and out for a few seconds during a show.
People will be able to click on the ads if they want to find out more about the product from marketers, view more video or link to external Web sites.
Joost also said that they will only offer up one :30 spot during each programming block, which will most the time be the longer-form television-type show.
» Joost Secures $45m in Funding to Accelerate Business from TheAlphaMarketer
In an attempt to get traction quickly, Joost, the recently launched professional content video site, has secured a round of financing of $45 million.The four new backers are CBS (CBS-A), Index Ventures, Sequioa Capital and Hong Kong businessman Li Ka-s... [Read More]
Tracked on: May 10, 2007 4:50 PM | Permalink to Trackback