One of the challenges that began when luxory magazines knew they needed to create an online presence was how they could take the sleek, high-quality photos that were a part of their appeal and recreate that online.
CNNmoney.com had the same challenges as they've just launched a luxury channel on their site built for the purpose of attracting high-end premium advertisers.
The key to luxory sites are presenting a beautiful environment full of eye candy through photos and video. It is crucial in this space to create an environment 
pregnant with lush settings that attract the attention of viewers and advertisers.
Vivek Shah, president of digital publishing, Time Inc. Business and Finance Network said, "We're responding to marketplace demand from consumers and advertisers. CNNMoney.com readers have a high interest in viewing and reading about luxury items in addition to hard news. High-end premium advertisers are extremely environment-conscious."
While it's not as simple as only having quality photos and video, it is a prerequisite for putting your writing content up. The key to remember is that luxory equals looking. The reason why is that people picture themselves in the setting, vehicle or using the product that is being pictured. It's a fantasy market that demands photos and video for people to project themselves into. Any online luxory marketing effort needs a ton of this on its site.
Do that with interesting topics you write about and it will draw a lot of the crowd that love to look at things that appeal to their vanity. Give them that and it will bring them back again and again.
Comment Preview