Devoted to online marketing, viral marketing, and web marketing

Reading about another company entering the DIY ad creator space, made me think that I'll bet that a lot of companies that could take advantage of this don't really understand the value in it.

Sure it helps the budget as it's made for companies looking to save money. But that's the least value in the business.

Once you know you're getting the savings, it's at that point of searching out the databases of these types of companies so you can customize your ads to your demographic or locality. Other than price, this is the real value of these companies to me.

One of the better ways to do this is to search for data from third-parties based upon postal codes. You can get demographic breakdowns and other valuable information to base your campaigns on.

From there you can than look through what DIY advertising companies offer to fit into who you're serving. Some even use archived video from decades ago, something that can give you that retro look if it fits what you're doing. The possibilities are increasing daily for what you can do here.

Some of the companies that have or are starting up are Spotrunner, pick-n-click and Spotzer. It's really worth a look if you're thinking about ad campaigns on a low budget.