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The upcoming alternative to YouTube (GOOG) being spearheaded by News Corp. (NWS-A) and NBC Universal (GE) has recruited a new player in the game, as the two companies announced that Comcast (CMCSA) will a distribution partner for the project.

Comcast, which is the largest U.S. cable operator will be a major distribution hub for videos through their Comcast.net and Fancast.com sties.

In a statement Comcast COO Steve Burke said they made the deal to ensure that their customers will be able to "view their favorite shows on television, online and on video-on-demand."

For Comcast this is a good deal because their growth in recent years has been connected to the "triple play" bundle of high-speed Internet, phone and digital video services, which is beginning to be saturated and is slowing down. Their growth, as it is with many media companies, is increasingly dependent on the Internet.

They join the already potent lineup of distributors like News Corp.'s MySpace, Time Warner's AOL (TWX), Yahoo (YHOO) and Microsoft's MSN (MSFT). Aggregated they account for 96 percent of all unique monthly Internet users.

While they're trying to downplay the obvious alternative they're creating to YouTube, it will really be interesting to watch how the battle goes between the two video companies.