Coca-Cola (KO) is the newest corporate entry into the Second Life virtual world, offering an invitation to the residents and the general public to give their input concerning a portable virtual vending machine.
There are opportunities to submit entries through multiple formats like within the virtual world itself, or YouTUbe (GOOG) and MySpace (NWS-A).
Instructions and rules can be found on either a specific MySpace profile or on "Crayonville Island" within Second Life.
Designs for the competition can be submitted at www.virtualthirst.com, where you are given the chance to win the grand prize of creating and launching a super vending machine with the aid of 3-D design shop Millions of Us. The deadline for entry is May 25.
There will eventually be an in-world party where the winner will introduce the end result. Other residents will be given the opportunity to buy the virtual machine also.
"Our goal is to enable individual creativity in pursuit of a 'vending' machine that can exist only in your wildest imagination," said Michael Donnelly, director, global interactive marketing, Coke. It is Coke's first big initiative within Second Life.
Donnelly added that the winning design may be included as a guideline to what their future machines look like. He concluded that this isn't an attempt at scale, "it's about learning about how to better market."
Thanks for taking the time to cover the program....we are excited...and look forward to seeing some of the imaginative entries...Thanks Again!
Posted by: Mickey Douhet | April 18, 2007 7:23 PM | Permalink to Comment