Bluetie, Inc. has created a new model to monetize Web-based software. The company has email and calendar applications that will be integrated with mapping, planning for travel and business search.
Explaining how it works, Online Media Daily wrote that "the model is based on embedding a function directly into the existing software, allowing users to access it without interrupting their workflow. Business travelers, for example, enter a keyword such as "flights" while working in their calendar, to access the Orbitz travel planning interface. Orbitz searches for available flights, then BlueTie displays the options that match the search's date and time criteria directly in the calendar."
For marketers like Business.com and MapQuest, they will have exclusive access to 
the reported 3.5 million business users of BlueTie's email application.
Another added benefit is that the ad model is based upon cost-per-action rather than CPM or CPC models. That means that the partners of Bluetie only pay when revenue is generated.
President and CEO, David Koretz said that this is a great motivator to their partners to make sure "advertisers are hyper-interested in ensuring that the user experience is great." He added that, "We've answered the question of how to monetize an email application without using banner ads or keyword-based text ads."
Other travel related partnerships with the restaurant and entertainment industry are expected to be announced in the coming months.
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