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Mar19
Worldwide Web Audience Up 10% Since January Last Year

In a report released by comScore Networks, they announced that worldwide Internet usage grew by 10 percent this year in the fifteen and over age bracket during January of 2007.

Of those 747 million people, India topped the list with a 33 percent increase. The Russian Federation followed with a 21 percent increase, with China coming in third with a 20 percent surge. China is now the second largest country in Internet population with 86.8 million users. The U.S., which grew by 2 percent in January, has 153.4 million users age 15 or older in the month of January 2007.
 
Bob Ivins, managing director, comScore Europe, said "Internet users outside the U.S. now account for 80 percent of the world's online population, with rapidly developing countries experiencing double-digit growth rates year-over-year."

The report also confirmed that those with broadband connections spent far more time online than those with dial-up access.

Among hours online, Canada ranked the highest in hours a month, with the average user being online for 39.6 hours. The others in the top five were all countries that have a significant broadband penetration, which are Israel, South Korea, the U.S. and the U.K.
 
Ivins concluded that "We have all believed that 'always-on' broadband connections stimulate usage - this study empirically confirms that conclusion."

Top 15 Countries by Internet Penetration

Unique Visitors Age 15+*

January 2007 vs. January 2006

Total Worldwide – All Locations

Source: comScore World Metrix 

Jan-06

(000)

Jan-07 (000)

Percentage Change

Worldwide

676,878

746,934

10%

United States

150,897

153,447

2%

China

72,408

86,757

20%

Japan

51,450

53,670

4%

Germany

31,209

32,192

3%

United Kingdom

29,773

30,072

1%

South Korea

24,297

26,350

8%

France

23,712

24,560

4%

India

15,867

21,107

33%

Canada

18,332

20,392

11%

Italy

15,987

18,106

13%

Brazil

12,845

14,964

16%

Spain

12,206

12,710

4%

Russian Federation

10,471

12,707

21%

Netherlands

10,772

11,077

3%

Mexico

8,624

10,149

18%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.


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