Looking to tap into its existing 70,000 subscribers of their messaging service, Reuters is planning on launching an online community site targeted to financial services users. The key demographic they're targeting, according to the Guardian, is fund managers, traders and analysts.
"You will see us, later in the year, launch a version of MySpace for the financial services community," said the chief executive, Tom Glocer. "It won't have the latest hot videos and the 'why I am into Metallica and the Arctic Monkeys' blogs. Instead we are going to give our financial services users the ability to post their research or if they are traders, their trading models."
While they are building an online community, it will be "walled," with only Reuters subscribers able to be members. Still, in the field they represent, that should be a good thing, and professionals will definitely want to stay on topic.
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