Reaching Hispanics online in the U.S. should be done a little differently than when reaching out to most other demographics. The two ways to do it more effectively are to market across platforms and to include bilingual content.
A Yahoo (YHOO) Telemundo and Experian Simmons Research study found that Hispanics consume online media and use more technology than the general U.S. population. Of those Hispanics online in the U.S., 80 percent use broadband as 
their preferred means of connection, and the combination of the Internet and TV is a major way of making their experience much more enhancing.
Hispanics also use media simultaneously at a high rate. Almost 50 percent are online while they watch television, while over 50 percent will search for online content about their favorite shows. Millie Carrasquillo, senior vice president of research for Telemundo said this offers a "unique opportunity to offer this diverse audience more choices of meaningful and relevant content."
Another practice online Hispanics are involved in more is they are twice as apt to use mobile features like text messaging and photos than the general U.S. population.
Marketing to this key demographic is more effective when done across the various platforms they use. Another factor would be to include the option of content in Spanish. While two-thirds of Hispanics consume Web content in English, it just makes sense to offer the choice for those that prefer it.
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