Mark Cuban has a good article about Oscar.com and YouTube (GOOG) and the Academy of Motion Picture Arts & Sciences demanding that the Web site take down some of the performances being uploaded for viewing on their site.
Cuban adds that instead of demanding the site take down the clips, they should instead "overwhelm" them will partial clips that entice YouTubers to go to Oscars.com to see the rest. He added that instead of uploading it 1 time, post it 100 times, and really take advantage of the power of the site.
John Battelle agrees saying that "There is something almost subversive in using YouTube as a marketing or promotional venue for content that can be found on another site. If you are a big media company, why, don't just post trailers, post stuff that you create specifically for the YouTube audience."
I think that these are good ideas, the problem is - as I wrote on one of my other blogs - that the Oscars.com site isn't even set up to offer much in the way that viewers want in the first place. They have some behind-the-scenes stuff and about five minutes of content that was shown on the telecast. No wonder people look somewhere else for their video.
When you take what Cuban and Battelle have to say, and consider what could have been done with the Oscar.com site through having tons of content that people could comb through - not only the show and some behind-the-scenes clips - but they could have had party video, endless amounts of interviews not on the show, clips of performers which they didn't even put up when I last looked ... and on and on.
In other words it could have been a goldmine of content and information that they could have milked for quite a long time. They really lost an opportunity. Typical.
For any of us, I would try some of the ideas of uploading to YouTube in some of the ways described, but just make sure if you have links back to your site or sites, that you have tons of interesting things in place to make it worth the while of the visitors. For Oscars.com, they missed a golden opportunity. We can learn from their mistake and make this type of strategy work for us in a big way.
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