Devoted to online marketing, viral marketing, and web marketing

There's one thing that the majority of TV stations have going for them, and that is they have been branded in the minds of people; so they are not only known, but trusted by consumers - whether they are viewing them offline or interacting with them on -.

They are attractive because they are not only providers of local content - which they are - but they also offer all sorts of categories like entertainment, finance, lifestyle and classified ads. Of course the ever-popular community events is always a must.

What's important about this for online marketers is that of those surveyed by Internet Broadcasting Systems, the largest TV site platform in the U.S., they found that 80 percent of those using local TV sites found that the ads were targeted more to what they wanted than those that are offered on national networks.

Even better than that, an overwhelming two-thirds of the respondents said that they are more apt to click on ads on their local news Web sites than they are on the national ones. That's huge no matter which way you look at it.

Another nice thing about this is that if you want to market in a number of local sites you can do that through purchasing placements spread across the network of TV sites or on any of the local stations without having to negotiate with each individual station site.

Marketing on local online news sites is a vastly underused and underrated means of online marketing that we all need to take a more serious look at.

Two of the larger site platforms to offer ads through are Internet Broadcasting Systems which has almost 13 million visitors a month and Clear Channel which claims about 3 million unique monthly visitors and 72 million pageviews.