Michelin has created a great site that can be held up as an example that would work for many businesses and industries. Their site is very good looking, very easy to navigate and has a ton of information that can educate as well as entertain.
When I first entered into the site, the first feel I had was similar to when I first saw the game Myst. Even the sounds you hear seem to have that specific aspect to it. I mean that in a very positive way. Many of you may not think that at all, but for me it made a connection.
The whole site is geared to view the company in its entirety. Not only does it show you its commitment to quality tires and safety, but gives you an inside look at how they're developing solutions through their research and hard work that extends to helping to make the world a better place through their efforts to recycle.
The site includes sections on safety, green, the lounge among other interesting features.
When it comes down to it, they make it a lot of fun to learn about what they are doing to make the company relevant to the world we live in while focusing on the 
product they're creating for you.
While this specific type of site may not be for every business, it's a great place to visit, plus finding ideas and thoughts that you may want to incorporate into your online efforts. I like this one a lot.
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