Quoting data collected by PricewaterhouseCoopers, the Internet Advertising Bureau said that the final tally for Internet ad spending for 2006 was $16.8 billion. As usual, the fourth quarter outperformed and was the highest ever recorded for online ad spending. They based the data on the top 15 online ad sellers.
For the final quarter, it finished at $4.8 billion - an increase of 32 percent over last year's fourth quarter, and 15 percent over the third quarter total of 2006.
"The maturation of the Internet as an effective advertising medium is directly tied to its ability to deliver qualified audiences to marketers," said Peter Petrusky, director, PricewaterhouseCoopers. "Online advertisers continue to test how to use the Internet with other media to leverage a combination of consumer touch points across different media."
While most projections are that online ad spending will continue to grow, the actual rates are predicted to slow down. Either way, this market isn't anywhere near to plateauing.
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