With the concern about click fraud never seeming to die down, Google (GOOG) has responded by offering subscribers a new AdSense program that will pay for only completed actions (pay-per-action) that are defined by the subscriber. The program went into beta yesterday.
"Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a page view, after a user has clicked on your ad on a publisher's site," explained Rob Kniaz, on Google's AdWords blog. "You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site."
The testing is only being done in the U.S. at this time and requires that advertisers already have conversion tracking in place to partake in the beta testing, or are able to chave conversion tracking coed implemented on your site so that the completed actions can be tracked.
An advertiser is able to define a fixed amount that they are willing to pay for a completed action determined by what value is imputed to that action for the business. The only time an advertiser pays is when the action is completed, not if there is only a click or impression.
With specific actions being connected to the goals of a business, it should make click fraud much less of an issue than it previously was.
The PPA ads will only be shown on Adsense sites, meaning only within the Google content network.
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