The controversial EBay (EBAY) auction system has gone live as of Wednesday, which would allow anyone interested in being part of the process to sign up. So far there have been no takers.
How the system will work is that it will offer two ways that ads can be transacted. One is that the buyers can put forth an electronic RFP, which would detail the specifics of the buy they are looking to make, including money involved, demographics and other aspects of the process.
The other way to partake is to be given the option of adding additional written conditions and instructions where the responses by the sellers can be studied and 
then the decision made on who buyers want to choose.
At this time buyers are testing the site and eBay is in the process of preparing a presentation to cable network executives whom they've placed their beginning hopes on for the success of the service.
The major networks have already rejected the system because of fears that it would commoditize their inventory, the reason why both marketers and buyers are targeting the cable networks first.
Some big advertisers that say they're interested in the service are Microsoft (MSFT), Toyota (TM) and Home Depot (HD), yet no media agencies have signed up to use it yet. It will probably be a slow process at first with a few big names getting on board. Once it's seen how it can help in its niche, it should become an added tool to many of the companies that are now slow to respond.
The marketplace itself is set to go live and trading ready to be transacted in several weeks. Now they just need some sellers.
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