The recent creation of customized content areas built with specific advertisers in mind by About.com, made me think about that for smaller online marketers that are building businesses based upon ad models.
Depending on the number of visitors a Web site gets and how targeted they are, this could be something that greatly increases the chances of getting advertisers on board.
Of course none of this is new as portals have been doing this for a long time. But there may be times of the year where for one reason or another your site may receive more traffic that having custome sections set up could be the very thing that could make the difference between an average response and a huge one.
There is also the added possibility that you could command higher rates with a section created for a specific product or service. This is something that could be a real differentiator when competing for advertising dollars with your usual competitors.
Some of the types of products or services this could work well with for smaller marketers would be any type of luxury item that caters to that specific demographic. Another could easily be a product relating to huge fans of a game or character etc., that a content area could be built around that ties in to your overall site.
This goes all back to niche sites and niches within niches. Smaller marketers won't be able to compete too strongly with those looking for general, larger audiences that are seeking the same general types of products. It makes a lot more sense to target the lesser known, but highly sought after products of those with very specific interests.
I think it could work really good with those types demographics in mind. It could be very profitable to think of building content areas for the express purpose of attracting specific products. This doesn't mean that you have to build them before you get advertisers on board, but you could put up several general sites that potential advertisers could look at as a way for them to visualize how their products would look within content created for that purpose. It seems like a winner to me.
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