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Mar31
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In a somewhat stunning report by Mintel, it was discovered that only 33 percent of consumers between the ages 0f 18-34 use online banking services. It's amazing to think that this demographic largely is still banking the way their parents have always done in the past. Even with the increase with safety online, the research reveals that there are still a lot of security concerns about online banking that this age group has. Around 40 percent say they don't use online banking because they don't trust online transactions. “Financial services companies continue to elevate their level of safety and security messaging to their consumers, but it is interesting that the Echo Boom and Gen X groups do not necessarily have their fears laid to rest,” said Susan Menke, senior financial services analyst for Mintel. “The fact that many of them still rely upon human interaction for their banking is actually surprising, given the fact that these generations have grown up with the Internet already being a staple in American culture.” Those between 18-34 also said that if they were offered better customer service they would be willing to switch to another banking institution.
I have to say as far as only 33 percent of consumers this age banking online was a revelation to me. I really thought the numbers would have been over double that.
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Mar30
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Those using the Internet to read the news have a greater attention span than print readers, says a U.S. study that corrects the thought that Web surfers do more jumping around than reading.In a survey taken by the Poynter Institute,...
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Forrester recently released a report called “E-Mail Marketing Comes of Age,” which reveals especially why online retailers love the medium so much.Although the average click-through rate for e-mailings has remainded the same since 2003 at an average of 5 percent,...
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Mar29
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An analyst for Pali Research, Richard Greenfield has raised his rating on News Corp. (NWS-A), partially because of MySpace, which is generating revenue of over $30 million a month. When you contrast that to YouTube (GOOG), which most estimate are...
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Reaching Hispanics online in the U.S. should be done a little differently than when reaching out to most other demographics. The two ways to do it more effectively are to market across platforms and to include bilingual content.A Yahoo (YHOO)...
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Mar28
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A recent report by Forrester shows that while mobile and gaming is hyped a lot for marketing, in reality they're not being adopted much at all. On the other hand, social networking is starting to gain a stronger position in...
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Facing the realities of either shutting down or starting to figure out ways to monetize their production, creators of the populur teen soap opera Lonelygirl15 have opted to include product placement as one of the ways of doing that.Last month...
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Sources close to the situation say that DoubleClick Inc. has enlisted the services of investment bank Morgan Stanley to look at options for selling the company or possibly a stock listing.Evidently they are already in active talks with Microsoft Corp....
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The UK has surged ahead as the leading country for online ad spend in percentage as it now totals 11.4 percent of all advertising revenue in the country, said the Guardian. It is now ahead of the national newspapers' share...
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Mar27
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Sanford Wallace, alias "the spam king" has more legal problems as MySpace announced that they have filed suit against him and the various companies he owns to be barred from the online community site.The suit accuses Wallace of breaking both...
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Fisher Communications (FSCI), a broadcast company based in Seattle, claims they are about to become the first company in the U.S. to empower citizen journalists to post their own videos on established news Internet sites.The company is calling the service...
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Quoting an Outsell study called, "Vertical Search Delivers What Big Search Engines Miss," Jason Prescott, CEO of JP Communications, said that "the average search failure rate on general search engines is 31.9 percent. This opens the field to vertical search,...
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Mar26
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In a survey which was released last Friday, it showed that 29 percent of American households don't have Internet access and see nothing that it offers that would make them want it. That ends up being a total of 31...
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It seems like every time you completely forget about Napster, their name seems to pop up concerning something they've done to let people know they're still out there.They announced today that they've partnered with AT&T (T) to give the wireless...
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News Corp. (NWS-A) and NBC (GE) have done something that YouTube refused to do, and that was create a product that will cater to the advertisers and agencies looking for quality online video for its products and services.The quickness with which...
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Mar25
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Tila Tequila was told by MySpace to take down a widget which linked to an online music store called Hoooka.com, she responded by ranting at the company for its request.Her response was: "Myspace will now only allow you to use...
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A report by eMarketer shows that the broadband market is undergoing a transformation which will result in even faster speeds. It is growing from speeds of 1 mbps up to between 50 mbps-100mbps in some countries, with no more cost...
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Mar24
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Looking for a way to improve their bottom line and focus more on what the company calls the “knowledge and entertainment market,” Borders Group Inc. (BGP) is ramping up a whole new e-commerce plan to meet the fast-changing Web world....
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IBM is continuing its foray into Second Life by announcing it has launched a new service within the virtual world which offers developers places within the world where they can train and gather information. The company has dubbed it Codestation."We...
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TV Guide is looking to be the choice of Web users who try to find the online TV shows they're looking for. They are set to launch a beta version in April of 2007 of a video search tool that...
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While this shouldn't surprise most of you reading this, online community developer Communispace reported in a study they conducted that smaller online communities receive far more participation and engagement than their larger counterparts.Another finding of the study - which took...
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Mar23
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In a recent interview, Rocketboom founder Andrew Baron said that he's thinking again about the idea of charging for the shows content. He expressed frustration concerning advertising not providing the revenue he had hoped it would.Talking about viewers paying for...
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The total number of people that consumed online video during the month of January 2007 reached almost 123 million in the U.S., about 70 percent of the overall American audience, according to comScore's Video Metrix Service.For the month each individual...
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Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media, announced that the content from NBC.com's Web site will be updated all the time during the summer, as some of the summer reality favorites like "America's Got Talent" and...
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Mar22
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The recent creation of customized content areas built with specific advertisers in mind by About.com, made me think about that for smaller online marketers that are building businesses based upon ad models.Depending on the number of visitors a Web site...
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The exponential growth of YouTube (GOOG) looks like it may be slowing down says a report by comScore Networks Inc. Even so, the Web site will continue to enjoy a strong No. 1 position in the field. The report added...
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Mar21
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With the concern about click fraud never seeming to die down, Google (GOOG) has responded by offering subscribers a new AdSense program that will pay for only completed actions (pay-per-action) that are defined by the subscriber. The program went into...
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Research company Millward Brown reported findings from their study that says there's a gold mine waiting for those who can effectively reach consumers 50 years and older in the health care sector.There are over 30 million seniors in America alone...
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Mar20
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Michelin has created a great site that can be held up as an example that would work for many businesses and industries. Their site is very good looking, very easy to navigate and has a ton of information that can...
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What Do We Do Now?Last post we left off with me saying that our job at this time is to make sure that everything is set and ready for when the inevitable migration from portals begins. This migration will start...
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Why it's Good That Portals are Still FlourishingWhen it comes to portals, I for one am glad that they're continually doing well. The reason why it's important is that they are the most known online brands in the world at...
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What does all of this mean to online marketers? We've been talking about the growth of portals and why portals for now will continue to grow. Now let's tie it into online marketing and what it means for us.Does this...
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3 Reasons Why Ad Spending is Growing on Portals We've been talking about the reason why people visit portals, now let's take some time to understand why companies in general prefer to market on them so strongly.There's probably three main...
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Mar19
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Another Reason Why Portals Will be Attractive for Some TimeHow can we think of portals in a way that is easy to understand why they will always at least attract a certain amount of people? Think of it in a...
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Similarity Between Portals and Network Television In understanding the position that portals have in the Internet world, it has to be understood that they started off in a similar place as network television did before cable and satellite tv...
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According to a report by eMarketer, the idea that the portal is dead is premature, at the least. Their report shows that for the big four - Yahoo! (YHOO), AOL (TWX), MSN (MSFT) and Google (GOOG), they accounted for 57.4...
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In a report released by comScore Networks, they announced that worldwide Internet usage grew by 10 percent this year in the fifteen and over age bracket during January of 2007.Of those 747 million people, India topped the list with a...
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Mar18
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Heather Hopkins writing on her Hitwise blog said that the number two source of traffic to the popular UK online fashion store TopShop.co.uk was their MySpace profile on the social networking site. That was five times as much as they...
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Mar17
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Skype has quietly been working with a new "community-generated guide" where Skype users can help people get information about various businesses all around the world. They'll be able to offer their input on which companies to use, rate and review them. The...
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The Online Publishers Association recently had a conference called "Forum of the Future," which they discussed what the future of online publishing would be. Now they were looking at it from the traditional media way of seeing things, not the...
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Mar16
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Brightcove, who helps media companies manage their ad-supported video campaigns, has added three more companies to their customer base as they've signed deals with publishers: Rodale, Hachette Filipacchi and Hearst Corporation. Last month they also signed a deal with media...
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The inevitable move toward niche virtual worlds is beginning, with the key points of differentiation being simplicity, subscription-free and less provacative behavior.An interesting entry in the field is MapleStory which not only is simple and subsciption-free, but also is a...
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Newspaper Web site revenue continues to surge as on the print side it continues to plunge, says the Newspaper Association of America in a year-end estimate.On the Internet side, it increased to almost $2.7 billion, a 31.5 percent increase. On...
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Mar15
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Steve Ballmer, Microsoft Corp.'s (MSFT) CEO, talked to students at Standford University on Thursday saying concerning Google (GOOG) and the pace they're hiring at that "They're going to double in a year. That's insane, in my opinion."He added that other...
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There's one thing that the majority of TV stations have going for them, and that is they have been branded in the minds of people; so they are not only known, but trusted by consumers - whether they are viewing them...
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We've been talking about the increasing attention to and growth of social networking sites. Along with that is coming the increasing fragmentation of that specific online space. This post let's look at some of the sites and how they're growing....
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There's one thing you can count on when you're looking for strategies to make money online, and that is no matter what new technology that comes around, whatever is created by it will eventually fragment into niches. We're seeing that...
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Jupiter Research released a report saying that marketers are looking to social networks as one of their key strategies to try to break through all the media clutter.Last year about 38 percent of marketers looked to social networks, while this...
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Mar14
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According to a TNS Media Intelligence report, Internet display advertising increased by a healthy 17.3 percent in 2006, to reach a total of $9.76 billion. For all ad spending the report said it increased by 4.1 percent for the year,...
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Traditional media companies continue to increase their exposure outside the YouTube (GOOG) world by making deals with their competitors.NBC (GE) has done that through their recent deal with Vmix.com, a broadband technology company which operates in a similar fashion as...
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Mar13
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On the surface, the preferred portal deal between AOL and rich media provider PointRoll may not seem like much, but I think this is a real opportunity for AOL especially.First, in the rich media arena, PointRoll owns a market share...
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Disney is loosening up and taking another step toward lessening control of their Web sites. This time they're going after the "Mommy" market with a new site called Disney Family. This site, in contrast to past projects, is geared to...
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While the three major portals, Yahoo (YHOO), AOL (TWX) and MSN (MSFT) may not sound too exciting to many, they are exciting for independent digital ad firm, Avenue A/Razorfish, as together they grew their share of the company's ad spending...
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While most of us are familiar with the reasons behind the continuing battle between old and new media companies, I want to talk a little about why Viacom (VIA-B) had to file this lawsuit against Google (GOOG).With the digital space...
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Michael Eisner likes what the Internet represents and has been getting into it in a number of ways. His latest endeavor is the creation of studio for the purpose of producing Internet-specific video for distribution online.His studio called, Vuguru, has...
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Mar12
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In a bid to enlarge its local business customer base, Google has added some new features to help businesses. With offering these new features, Google is hoping to help local businesses understand the importance of reaching their customer through the...
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NBCSports.com and Sports Illustrated have launched a partnership this last weekend that will involve sharing video, news and photography on their respective Web sites.What the deal involves is NBCSports.com's high-speed Internet video clips which will now be featured on the...
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In an interview with Bill Gates, Bob Garfield from Ad Age asked him about the effect of the digital world on marketing and whether they will be like that Titanic and go down with the ship.Gates responded saying that it's...
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Mar11
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Commenting on the recent story in the wall Street Journal saying that Yahoo (YHOO) was a risk of losing a big chunk of revenue when their contract with AT&T (T) comes up next year, was vastly overblown a source responding...
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Betsy Morgan, senior vice president of digital media with CBSNews.com (CBS-A), was in London talking about how the media company can utilize bloggers more in its strategy.She talked about what she called, the 'micro journalist' and the role they have...
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We talked last month about Jimmy Wales plans to build a Wiki search engine to challenge Google (GOOG) and Yahoo (YHOO) and others. Recently he added that his goal is to take as high as five percent of the Internet...
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Mar10
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News Corp. (NWS-A) is working hard with traditional media companies to get them to offer their content through the MySpace (GOOG) site. At this time, only shows offered via Fox are currently available on the online community portal.Peter Levinsohn, president...
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Lego recently announced that it had developed a working relationship with NetDevil for the purpose of developing a massively multiplayer online gaming experience for its base of dedicated fans.It's the second time in the last few days that a big...
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Mar 9
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When we last talked about Eons.com, the site launched by Jeff Taylor, founder of Monster.com, they were just getting started in targeting the over-50 crowd in a social networking atmosphere. Here's an update on the progress so far.Up to this...
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The launch of Ning last week, a social networking site that anybody can create a potential community on, gives a hint of what's going to be coming down the Internet pipe for quite awhile.When the company officially launched, they claimed...
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Mar 8
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Media Works interviewed Herb Scannell who has been in the traditional media industry for years, and helped to build into powerhouses of cable TV, Viacom's (VIA-B) MTV and Nickelodeon networks.Now he's been recruited as CEO of Next New Networks, which...
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TiVo (TIVO) and Amazon.com (AMZN) announced that the beta stage of their new partnership is over and Amazon.com's Unbox download service is now live. The service had been in beta since last month when the companies announced their deal.Subscribers of...
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Quoting data collected by PricewaterhouseCoopers, the Internet Advertising Bureau said that the final tally for Internet ad spending for 2006 was $16.8 billion. As usual, the fourth quarter outperformed and was the highest ever recorded for online ad spending. They...
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Ad vet and writer George Parker, mediating a panel at the PSFK trend conference in New York, said that CGM is not a strategy. He especially took note of the two biggies, YouTube (GOOG) and MySpace (NWS-A), which have been...
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A recent study by the Web Marketing Association, which gathered 300 industry experts to comb over 2,400 Web sites to judge their level of development, found that it isn't keeping pace with what consumers expect of them.These "experts" looked at...
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Mar 7
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Investors are starting to take an increasing bullish look at Fox Interactive Media (FIM) and News Corp.'s long-term economic outlook as MySpace starts to make a difference on their bottom line.In a recent report released by Merrill Lynch (MER), the...
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While Bog Iger has aggressively brought Disney to the Internet, he's expressing disappointment in the advertising agencies and companies that are not taking advantage of the opportunities there."I'm a little disappointed," he says. "Most of the dialogue we have with...
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Mar 6
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It's funny how the more things change, the more they stay the same. I'm thinking of a story from businessweek.com that talks about TV embracing the YouTube (GOOG) model. But for those who know television history, or are old enough,...
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Well, if you didn't figure it out by now, there is no longer any uncertainty about where Google (GOOG) CEO Eric Schmidt wants to take YouTube, it's the licensed content route; another way of saying "professionally created" content.At an investor...
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A recent study revealed what it was that made people go to read certain blogs over and over again. What are the determining factors of readership, according to the study performed by Vizu Answers and Advertising Age?Concerning why people read...
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Mar 5
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While the majority of user-generated content, as far as it relates to the news, has been used mostly on the national level, television stations owned by Fisher Communications, Journal Broadcast Group and Granite Broadcasting are now entering into it on...
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Kim Williams, an NFL executive threw out the idea at a panel discussion at the American Association of Advertising Agencies' media conference concerning the idea that the NFL is looking at ways to provide fans ways to create mashups with...
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A recent study that reviewed about 3,000 viral campaigns through 800 advertisers found that viral video is growing strongly and a lot of that growth is through big companies you wouldn't think would be doing it. For example, there are...
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Mar 4
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A recent article written about 37Signals and working on a new CRM application which "promises to be as simple and effective as everything else these guys put out," made me revisit the simplicity factor in my mind again.John Jantsch writes...
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With all the focus on graphic ads these days, you'd think that the text ads beside or above search engine results pages (SERPs) were losing their effect and appeal. In reality, they're still performing strong for those using them consistently.While...
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Mar 3
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As marketers, we need to understand that there is no such thing as "Mass" media anymore. It hasn't existed since the introduction of cable tv decades ago.So when I was reading about the reality that YouTube (GOOG) only has around...
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Using data points that "reflect changes in search volume, click rate, cost per click (CPC), and conversion rate for the 10 days prior to, and 10 days post, Panama launch," Razorfish offered up these results. The data was culled from...
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The outdoor advertising billboards are probably the longest existing tools in the marketing arsenal, and is still a highly desired medium.A change that is happening within that medium is the increasing digitization of it - and in many cases - the shrinking...
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Mar 2
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Responding to some doubters that think they were wrong to have YouTube (GOOG) remove its video clips, Viacom (VIA) says that since they've done it, web traffic to its MTV, Comedy Central and Nickelodeon web sites surged since the action...
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Looking to tap into its existing 70,000 subscribers of their messaging service, Reuters is planning on launching an online community site targeted to financial services users. The key demographic they're targeting, according to the Guardian, is fund managers, traders and...
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The controversial EBay (EBAY) auction system has gone live as of Wednesday, which would allow anyone interested in being part of the process to sign up. So far there have been no takers.How the system will work is that it...
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With the acquisition of Insider Pages, Citysearch has now expanded by double its number of user-generated reviews and will now include data and information on health, beauty and home and garden categories. The online community site has over 600,000 reviews...
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Mar 1
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Mark Cuban has a good article about Oscar.com and YouTube (GOOG) and the Academy of Motion Picture Arts & Sciences demanding that the Web site take down some of the performances being uploaded for viewing on their site.Cuban adds that...
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The USATODAY.com Web site is adding a lot of changes to make the site more interactive and user-friendly. Their goal, according to their posting , is to create an online community centered around the news, "one that connects readers to...
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An ad-supported local info site called Outside.in has been launched today by John Geraci and Steven Berlin Johnson, who've been part of other Web startups like Feed Magazine, Plastic.com, Pheeder.com and Neighbornode.net. Johnson was the co-creator of Feed Magazine. Outside.in...
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