It seems that Yahoo's (YHOO) time spent on Panama is worth it as their search ads have seen a healthy rise in click-through rates since its launch.
The week following the Panama launch on February 5, the company saw search ads on Yahoo increase by 5% in their click-through rates in the week ending on February 4. On the week ending on February 19, click-through increased by even more, up by 9 percent from before the launch of Panama.
Clicks on sponsored links have also increased as the week before the release of Panama, there was a 10.1 click rate on Yahoo's search engine where the links are listed. A week later that rose to 10.6 percent, and after another seven days it rose to 11.1 percent. Statistics were based upon a sampling of 1 million Internet users by comScore.
If Yahoo's search volume continues to grow at the rate it is, UBS projected that search revenue for the company could grow by 45 percent from the Panama update. The projections also assumed that clicks on sponsored links increased by 8 percent as well.
» A Man, A Plan, and Anna Nicole Smith. from digital axle
Yahoo!’s much-hyped release of their new ad system upgrade, dubbed Project Panama, was set amidst the hoots and hollers of plummeting – or at least under-performing – profits. Everyone was crossing their fingers in hopes that the new ad ranking [Read More]
Tracked on: February 27, 2007 6:57 PM | Permalink to Trackback