You talk about an example of taking an idea, putting it online, and then in a short time becoming the leader in your field. That's what a company based in New Hampshire has done in the field of timeshares.
Now contemplate that for a minute. When you think of timeshares, is the state of New Hampshire the first place that comes to mind? In the online world, it no longer matters.
The first thing this company did was to find a tremendous need that cried to be filled. SellMyTimeshareNOW.com did that in a big way. In a very short time they've become the No. 1 timeshare resale destination in the world. Not only that, but they offer timeshare sales, along with rentals as well.
There's a few things to learn from the strategies they employed. First, one of the great eliminators of the middleman is the Internet in many fields - this is one of them. Who wouldn't want to develop a business and patronize it that eliminates a lot of costly fees?
It takes advantage of the strength of the Internet by getting rid of large commissions and appraisals. Their competitors may hate it but their customers love it.
They also include strong recommendations for bonded title companies that take care of closing the deal and are guaranteed to be free and clear. In other words, they take care of the whole process for the consumer from beginning to the end; something highly valued by people who want to concentrate on their needs and not the endless details.
What are the results of their efforts. They said that "they increased the number of offers per week from 10 in 2003 to about 1,000 in 2006. SellMyTimeshareNOW.com has seen exponential growth, moving from grossing $87,000 in 2003 to an expected $5,000,000 in 2006 and it is poised to skyrocket over the next 18 months." That's great growth by any measurement.
Some of the strategies they've used to market themselves and grow like they have has been an aggressive and consistent promoting and advertising of themselves online. They have a strong emphasis on Google Adwords, and promote with them weekly. They not only show up in the right column of Google search, but are also in the No. 1 position in organic search as well. Type in 'timeshares' and see who's the top company.
They also focus strongly on tracking keywords almost religiously, as they keep up on approximately 170,000 of them. They also spend money on about 380,000 keywords, while separating them in 3 different levels of effectiveness. In other words, they're measuring everything they do. Something we talk a lot about here.
While not all online marketers will desire to go to this level of engagement, it does show what can be done by focusing on a key niche, marketing it like crazy and then measuring everything that we do. The results tell the story.
The key in all of this to me is that SellMyTimeshareNOW.com has anticipated the niche they serve so well that it's dramatically disrupted the market they serve. It helps them to focus on how to reach their targeted market with the keywords that will drive consumers to their site.
And when you get to the site they don't disappoint as they have great and easy-to-understand tools to use, search, find and interact with what the visitor is looking for. The whole strategy and execution is a great example of how to start, market and serve an online niche.
SellMyTimeshareNOW.com’s efforts to market online have been very successful. As CEO Jason Tremblay stated in a press release, the site’s traffic has grown from about 1000 visitors per day to about 50,000 visitors per day. In fact, the press release says that the site is currently being rated as one of the most visited timeshare sites on the Internet.
Now having said all that, if you're in the place of wanting to buy, sale or rent a timeshare, you now know the best place online to go.
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