Payperpost, which pays bloggers to write about company products, has now launched an affiliate program that recruits new bloggers who will link to existing entries.
The new program is called "ReviewMyPost," and will pay new bloggers for writing posts that will link to PayPerPost blog items. As of launch, the new bloggers will receive $7.50 per link, while original post writers will receive the same amount from each affiliate that links to them.
Responding to criticism that the affiliate structure takes away any type of possibility that it will be objective, Ted Murphy, PayPerPost's CEO, disputed that paying for an endorsement cheapens links. "I don't believe that compensation devalues links to the advertiser." He also said that the pay-per-links are also i
dentified as sponsored.
In reponse to other concerns the company has worked ensuring that the disclosure is easily see with the implementation of graphic labels on sponsored posts.
Hey Gary,
MediaPost got a few key facts wrong and you repeated one here when you said PPP "pays new bloggers for writing posts that will link to PayPerPost blog items." In fact, PPP's program will pay referred bloggers for feedback/marketing of ANY post carrying the Review My Post badge. The affiliate program is also open to ANY blogger, not just ones doing sponsored posts.
As such, the program essentially offers the opportunity for ANY blogger to get marketing/feedback for ANY post on their blog -- all on PPP's dime. In fact, PPP compensates both the referred and referring blogger with $7.50 for driving that feedback loop. It's kinda crazy, but powerful for all.
I've considered the program from many angles (blogger, audience, investor) and posted a summary of the win/win here: http://floridaventureblog.com/2007/02/market-your-blog-on-ppps-dime.html
You're a smart guy in this space -- I'd be interested in your thoughts on the program as just one driver to unlock the 99%+ of feedback/perspective that stays locked away in audience minds...something all bloggers could benefit from.
Posted by: VC Dan | February 23, 2007 10:55 PM | Permalink to Comment