Citing the University of Michigan's American Customer Satisfaction Index, Online Media Daily said that customer satisfaction with e-commerce grew to its highest level since 2003.
The average score on a scale of 100 was 80 overall, slightly up from 79.6 last year, yet it doesn't reach the highest level that came to 80.8 in 2003.
Some sectors like auctions sites, online retail and brokerages all increased from last year. Online travel sites declined, but that had to be industry specific.
The highest performer was Barnsandnoble.com's online retail site that scored an 88 on the index. Amazon.com was right behind them with an 87. The online auction site eBay scored an 80, better than other auction sites, but far less than the leaders. That's not a good sign for them as they compete directly with Amazon.
Larry Freed, CEO of ForeSee said, "eBay is winning the auction category handily, but should be worried that they are still considerably behind Amazon.com, since the two companies increasingly compete."
Overall, other than the online travel sector, this is good for online marketers. When the satisfaction of customers is shown to increase overall online, it helps all of us to be under that umbrella, and make consumers more apt to use the Internet for commerce.
Comment Preview