Last week MySpace debuted their new MySpace Comic Books profile, an online community that MySpace (NWS-A) will try to turn into one that's considered the "official" comic book online destination.
To attempt to reach the true comic book fan, MySpace is sponsoring the New York Comic Con at the Jacob Javits Center in New York City from Feb. 23 to 25. On their profile they're also promoting a "Buffy Changed My Life" contest. What they're doing with that is asking fans to submit the ways that Buffy has changed their lives.
The creator of "Buffy," Joss Whedon, will be the judge and choose the winner. The one chosen will be included in the upcoming eigth series of the comic as a character within it.
This is an attempt to see how far and deep the comic book genre and culture go, and how much the fans want to engage the material online.
The obvious success in the movie industry, for the most part, has made this a desirable demographic to reach out to.
One thing to consider for online marketers is how the company is using sponsorship as a tool to quickly penetrate the core comic book fan; a good thing to think about in the specific niche any of us serve. I think this could be especially powerful on a local level for the average online marketer. Sponsorship can provide instant exposure and branding that is tough to match in speed and depth, as long as you choose the right event and people to reach out to.
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