It was interesting to read the following excerpt from Email Insider concerning the "Three Ways Your Competitors Will Beat You in 2007."
Here's what the first insight said:
"It's time to revisit email as an acquisition tool. You may have tried it in the past, with little success, or you may have been scared away by horror stories you have heard. But in 2007 over 89% of survey respondents claim that they will be focusing on email as an acquisition vehicle. It's fast and cost-effective when done correctly, and can cut down your sales cycle by as much as 40%."
The reason I'm even bringing this up is because I've been shouting for about a year off and on about this very fact. Those that I have contact with in the online marketing business knew better than to stop their email strategies in spite of the new challenges that started facing them concerning delivery.
Some people from the time they heard the news basically packed up their email strategy and left the game. That was a huge mistake I hope you don't make.
If you're just starting to think of developing email lists, I would heartily encourage you to do so. Just because there are challenges is no reason to be discouraged from taking part in this massive marketing success story.
It's one of the fastest and least expensive ways to reach potential customers and buyers; it's also a great way to keep your brand in front of people if that's your purpose.
I just wrote this to show you how people that have been afraid of getting into it are starting to look at this as a key to their online success. When you look at almost 90 percent of people being surveyed are looking at this as an acquisition vehicle this year, I hope it spurs you take it seriously if you haven't before now.
This should be a strong marketing tool for years until some better way of direct, personal online communication is discovered. The inbox is still as powerful marketing tool as there is out there; and it will be for a long time.
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