In response to requests from many of their marketing partners, Google (GOOG) has announced on its Adwords blog that those that buy display ads via their site targeting program on a cost-per-thousand basis, now will also be able to buy cost-per-click ads along with them.
The site targeting feature empowers advertisers to decide which individual sites within the Google network they want to put their ads on.
The major reason advertisers have wanted this feature is because some want to be able to "site target" but don't feel comfortable in bidding on a CPM basis.
Google said on the Adwords blog that how the new feature will help you is to increase the flexibility you have by allowing to select the network sites you want your ads on while letting you decide which bidding option you want to use. It also allows you to stay in control and to be able to switch between CPC and CPM any time you want to.
In March Google is going into beta with this and is looking for current users of the display ad service on a CPM basis to try it out.
The basic idea behind all of this is that there are some online marketers that want to run direct response and branding campaigns at the same time, something this initiative is specifically targeting.
Google said on the Adwords blog that how the new feature will help you is to increase the flexibility you have by allowing to select the network sites you want your ads on while letting you decide which bidding option you want to use. It also allows you to stay in control and to be able to switch click on this link
which is very interesting article.
Google Adwords select.
Posted by: chriscarpent | February 28, 2007 1:18 AM | Permalink to Comment