Devoted to online marketing, viral marketing, and web marketing

Most of these posts on the things that Diller has been saying, came from his comments made at a keynote interview he granted before an audience of media professionals at the McGraw-Hill Media Summit in New York.

Now this post I have more gripes with Diller than the last two.

Here's what he said concerning the future of content - whether online or offline: " ... professional programming, produced by those who 'have the ability to make people laugh' is the future of content, online or off."

Concerning what he calls 'amateur content' he says that it gets old "after you've seen a cat have bad relations with a giraffe...100,000 times." BARRY, you didn't need to put that thought in our heads.

This seems to be a little sour grapes to me. One of the reasons he's saying these things is that the company he runs, IAC, took a huge quarterly hit in profits, dropping a huge 85 percent. Still, the Internet side of the business, especially search and media, which of course includes Ask.com and City search, were very strong.

Back to the comments he made though, I don't see what he's saying as being the future at all. Now he's thinking in terms of a traditional media person as that's his background, having been a key reason the Fox network having risen so high.

But to say that the future of content will be professional programming, has already been dismissed in practice. Even in the past, and now the reality TV shows revealing everyday people, are not going to go away anytime soon. Now if he's talking about the production process itself, that's a little different, but I still don't see that predominating either.

The truth is that it will be a combination of the two. Neither is going to go away. What seems to be happening is that traditional companies are truly starting to be afraid. That's the reason why these types of things are being insinuated. Some of it we need to take with a grain of salt and not respond to or get discouraged over.

As far as the rich media and video side of things, we've barely even scratched the surface on where this is all going to go. Traditional media moguls and companies are trying to get their hands back on the tiller and guide it the way they want it to go. I don't think that will ever be able to happen.