TheAlphaMarketer: February 2007 Archives

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Feb28	Comedy Central Bringing Web to TV Gary Bourgeault February 28, 2007 Know More: Digital Trends 2.0, Digital Trends In what had to eventually happen, Comedy Central is now taking original material from its Web site and bringing it to the television on its late-night show, the network announced. The show will simply be called "Web Shows," and will air for a half-hour at 2 a.m. airing on Mondays. The network ordered six episodes to begin with to see how they do. "We are a branded content company with a lot of resources and amazing talent online, and to make life easy for all of our audience we're showing a cross-section of this content across platforms to get them excited," said Lou Wallach, senior vp original programming and development at Comedy Central. Wallach aded that there will be about eight or night 2- to 3-minute shorts during the show, and will feature a character based upon a "rooster" that will narrate and bring the content together. This is part of the continual push by parent Viacom (VIA-B) to integrate its content across all its platforms. Posted at 6:12 PM \| Permalink \| Comments
Feb28	Women Want Casual Gaming in Their iVillage Experience Gary Bourgeault February 28, 2007 A large number of women visiting iVillage told the site that they wanted casual games to be included with their visiting experience. In response, iVillage has partnered with Electronic Arts to bring some of their game properties from Pogo over... Continue Reading Posted at 2:38 PM \| Permalink \| Comments
Feb27	Facebook Finding Their Way Gary Bourgeault February 27, 2007 When Facebook opened up their site to anyone not that long ago, it was taking a risk that many people weren't sure would work. At this time it seems like a smart move as the site has grown from 13.3... Continue Reading Posted at 8:52 PM \| Permalink \| Comments
	The Booming Boomer Market Gary Bourgeault February 27, 2007 A big mistake that a number of marketers have made in reference to the baby boomer generation is that they are stuck in their ways and don't like to change. In reality, it is found that this isn't necessarily true... Continue Reading Posted at 8:15 PM \| Permalink \| Comments
	NBA and YouTube in Short-Term Deal Gary Bourgeault February 27, 2007 The NBA has signed a short-term agreement with YouTube to offer game, along with user-generated highlights, that can now be uploaded to a dedicated channel. This is the second major league to sign up with YouTube. In November the NHL... Continue Reading Posted at 5:14 PM \| Permalink \| Comments
	"West Bank Story" First MySpace Film Profile Gary Bourgeault February 27, 2007 It ends up that the Oscar winner "West Bank Story" was the first film that was profiled on MySpace Film. It was a short film which was directed by Ari Sandel of Los Angeles. The film won the Oscar for... Continue Reading Posted at 4:55 PM \| Permalink \| Comments
	Google to Offer More Transparency for Advertisers Gary Bourgeault February 27, 2007 With some of their smaller competitors gaining some ground based upon letting advertisers know where their ads are being shown, Google (GOOG) has started looking at opening up more and offering clients information on where their ads are being shown.... Continue Reading Posted at 3:35 PM \| Permalink \| Comments
	Yahoo's Panama Working Great So Far Gary Bourgeault February 27, 2007 It seems that Yahoo's (YHOO) time spent on Panama is worth it as their search ads have seen a healthy rise in click-through rates since its launch. The week following the Panama launch on February 5, the company saw search... Continue Reading Posted at 1:58 PM \| Permalink \| Comments
Feb26	Online Retail Sales Up Almost 25 Percent for Fourth Quarter Gary Bourgeault February 26, 2007 Online retail sales for the fourth quarter of 2006 totaled $29.3 billion, an increase of 6.3 percent over the third quarter of the same year, estimates from the Census Bureau of the Department of Commerce revealed.The numbers include seasonal, holiday... Continue Reading Posted at 9:18 PM \| Permalink \| Comments
	Google's Growing Focus on Video Syndication Gary Bourgeault February 26, 2007 Google (GOOG) is working on enhancing their direct-response ad strategies, to working with larger media companies on branding opportunities. They are working hard at getting large media companies with a lot of content to syndicate their video content on other... Continue Reading Posted at 6:15 PM \| Permalink \| Comments
	CareerBuilder Loses Cramer-Krasselt as Agency of Record Gary Bourgeault February 26, 2007 In a surprising move, Cramer-Krasselt, Chicago, resigned as powerhouse Internet site CareerBuilder's agency of record after five years of propelling them to be one of the top Internet sites in the world. They have surpassed their other powerful rival Monster... Continue Reading Posted at 2:34 PM \| Permalink \| Comments
Feb25	BitTorrent Going Legitimate? Gary Bourgeault February 25, 2007 In a licensing partnership with media studios, BitTorrent is now launching a "legitimate" Web site that will sell video downloads of film and TV shows.With approximately 135 million people downloading the software, the company is hoping to tap into about... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	Fuzzy Zoeller Sues IP Address Owner over Wikipedia Entry Gary Bourgeault February 25, 2007 Pro Golfer Fuzzy Zoeller, or anyone else for that matter, is prevented by law from suing Wikipedia, but there is nothing that says he can't sue the source of the accusations put on the site.The entry that is being sued... Continue Reading Posted at 6:26 PM \| Permalink \| Comments
	Your Home Page as a Brand Gary Bourgeault February 25, 2007 With all the branding going on by huge corporations online, it can sometimes seem an uphill climb to try to do something that can make what you and your company represent stand out.Depending on how far along in your online... Continue Reading Posted at 3:17 PM \| Permalink \| Comments
	Animated New Yorker Cartoons Now Offered Ad-Supported Gary Bourgeault February 25, 2007 For a long time the New Yorker has offered cartoons in the print form. They have now partnered with RingTales to bring the static cartoons to an animated state and offer them both online and to mobile devices using an... Continue Reading Posted at 2:22 PM \| Permalink \| Comments
Feb24	How to Make a Commercial Wiki Work Better Gary Bourgeault February 24, 2007 An article on Business 2.0 asked the question of "Why Commercial Wikis Don't Work?" They give several examples of the miscues and foibles connected to the recent attempts that have been made. You can find them here.We need to understand... Continue Reading Posted at 7:38 PM \| Permalink \| Comments
	Google to start filtering YouTube videos Gary Bourgeault February 24, 2007 From the moment Google (GOOG) bought YouTube, it was never an issue of if they were going to start filtering video content, but when. It seems that the moment is about to arrive as sources are saying that Google is... Continue Reading Posted at 6:34 PM \| Permalink \| Comments
	CNNMoney.com Most Visited Business Web Site in 2006 Gary Bourgeault February 24, 2007 In Nielsen/NetRatings News and INformation category, CNNMoney.com was found to be the most visited business Web site in 2006, measured by 12-month averages.In all the current top categories of unique visitors, page views and gross-usage minutes, they excelled against some... Continue Reading Posted at 2:48 PM \| Permalink \| Comments
Feb23	Nylon Magazine Partners with MySpace Gary Bourgeault February 23, 2007 Nylon Magazine has partnered with MySpace to offer a contest for visitors to vote on their favorite bands across the world. Locations include London, Berlin, Stockholm, New York, Los Angeles, Tokyo, Sydney and Paris. The band that wins will be... Continue Reading Posted at 3:57 PM \| Permalink \| Comments
	Survey Reveals Online Marketing Sector will Consolidate More Gary Bourgeault February 23, 2007 With the increasing demand for Internet marketing services, a new survey shows that it will lead to a growing consolidation of the sector, says an Adweek report citing the results of the survey.The survey, which included 3,200 advertising and marketing... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Yahoo Introducing Singing News Anchor Gary Bourgeault February 23, 2007 In an interesting announcement, Yahoo (YHOO) confirmed that they were going to introduce a new concept by putting a singing news anchor on their site.A Yahoo spokesman described the personality as "Woody Guthrie meets Hunter S. Thompson." "This project will... Continue Reading Posted at 12:34 PM \| Permalink \| Comments
Feb22	Verizon's FiOS TV to Carry Revver Videos Gary Bourgeault February 22, 2007 In a growing partnership with Verizon (VZ), Revver, an online video service will have the content on their site offered to Verizon subscribers of their new FiOS TV service and its Surround broadband entertainment portal.What Verizon offers through its FiOS... Continue Reading Posted at 9:58 PM \| Permalink \| Comments
	Download-to-own Future of Online Video Industry Gary Bourgeault February 22, 2007 According to a study by Adams Media Research, it will be the download-to-own video model that will be the largest revenue generator in the years ahead, not ad-supported video.The report added that by 2011, the digital video subscription model without... Continue Reading Posted at 9:35 PM \| Permalink \| Comments
	Fox Interactive Media Buys Strategic Data Corp. Gary Bourgeault February 22, 2007 Fox Interactice Media (NWS-A) has acquired interactive advertising technology company Strategic Data Corp. to improve its advertising platform for marketers and its memebers, said a report from Reuters. News Corp. said that the purchase of Strategic Data Corp. will aid... Continue Reading Posted at 5:19 PM \| Permalink \| Comments
	Payperpost Offering Affiliate Program Gary Bourgeault February 22, 2007 Payperpost, which pays bloggers to write about company products, has now launched an affiliate program that recruits new bloggers who will link to existing entries.The new program is called "ReviewMyPost," and will pay new bloggers for writing posts that will... Continue Reading Posted at 4:41 PM \| Permalink \| Comments
	Endemol Makes First U.S. Digital Buy Gary Bourgeault February 22, 2007 Endemol, media company which is majority owned by Spanish telecom giant Telefonica, has acquired its first U.S. digital property in JoeCartoon.com, an online animation site, according to a variety report.Most of us know the site from the 1999 hit “Frog... Continue Reading Posted at 3:38 PM \| Permalink \| Comments
	IBM Urges Traditional Media to Loosen Hold on Content Gary Bourgeault February 22, 2007 In response to the increasing threat of online competitors, the media-consulting unit of IBM has recommended that traditional media firms need to focus even more on consumers and fully embrace new business models and technology.The company urges the companies to... Continue Reading Posted at 12:42 PM \| Permalink \| Comments
Feb21	Execs With 5 Employees or Less Spend More Time Online Gary Bourgeault February 21, 2007 A report by Jupiter Research says that executives of businesses with under five employees or less spend more time online than executives from other small businesses.The executives from the smallest businesses spent an average of 17 hours online a week,... Continue Reading Posted at 8:00 PM \| Permalink \| Comments
	Great Chance to Put the Spotlight on Your Business for Free Gary Bourgeault February 21, 2007 The Know More Media online business network has announced the launch of a new blog called BIZZspotlight, which will empower businesses to communicate to viewers about what it is that makes them who they are.Founders of Know More Media, Tim... Continue Reading Posted at 6:53 PM \| Permalink \| Comments
	Online Video Marketing Will Take Time to be Profitable Gary Bourgeault February 21, 2007 When you think of the media coverage of online video marketing, you'd think that it was something that was actually making some type of big impact upon the industry, in reality, it's a tiny portion of the overall ad spend... Continue Reading Posted at 5:13 PM \| Permalink \| Comments
	Now it's MySpace Comic Books Gary Bourgeault February 21, 2007 Last week MySpace debuted their new MySpace Comic Books profile, an online community that MySpace (NWS-A) will try to turn into one that's considered the "official" comic book online destination.To attempt to reach the true comic book fan, MySpace is... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Feb20	Scripps Networks Decides to Build its Own HGTV Online Community Gary Bourgeault February 20, 2007 Scripps Networks announced that it will build its own online community for the home and garden channel HGTV, and not go with the giant sites YouTube (GOOG) or MySpace (NWS-A). The new social network will be called Rate My Room,... Continue Reading Posted at 8:57 PM \| Permalink \| Comments
	Viacom Partners with YouTube Rival Joost Gary Bourgeault February 20, 2007 Joost which was started by the Skype and Kazaa founders, has entered into a deal with Viacom (VIA-B) to offer their content online for free.Viacom announced that they will provide hundreds of hours of TV content, along with feature-length films,... Continue Reading Posted at 5:08 PM \| Permalink \| Comments
	Online Customer Satisfaction Increases This Year Gary Bourgeault February 20, 2007 Citing the University of Michigan's American Customer Satisfaction Index, Online Media Daily said that customer satisfaction with e-commerce grew to its highest level since 2003.The average score on a scale of 100 was 80 overall, slightly up from 79.6 last... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
Feb19	Get Ready to Confess on YouTube Gary Bourgeault February 19, 2007 New Line Cinema has launched a YouTube (GOOG) campaign that asked the users to talk about some of their blackest obsessions as a hook to promote psychological thriller, "The Number 23."Jim Carrey plays the strangely obsessive Walter Sparrow in the... Continue Reading Posted at 10:33 PM \| Permalink \| Comments
	MySpace and Lessons In Marketing to Other Cultures Gary Bourgeault February 19, 2007 The uphill battle that MySpace has fought in some Asian cultures underlines the difficulties encountered with different value-systems.As Tony Elison, senior vice president at Viacom International Japan, said, "MySpace is about me, me, me, and look at me and look... Continue Reading Posted at 4:27 PM \| Permalink \| Comments
	Two Important Notes on Concurrent Media Use Gary Bourgeault February 19, 2007 With the growing number of platforms and screens available to users, it has become increasingly the practice to have different mediums opened at the same time.We've heard a lot of talk on how we must market to these various mediums... Continue Reading Posted at 2:12 PM \| Permalink \| Comments
Feb18	Using the Power of Information in Pull Marketing Gary Bourgeault February 18, 2007 This article about a recent study by IBM is a great example of using data, warning, disruption and information as a marketing tool. Here's some excerpts from the conclusions of the study named Navigating the Media Divide:"The current clash between... Continue Reading Posted at 4:26 PM \| Permalink \| Comments
	If You Aren't Marketing Through Email, You Need to be! Gary Bourgeault February 18, 2007 It was interesting to read the following excerpt from Email Insider concerning the "Three Ways Your Competitors Will Beat You in 2007."Here's what the first insight said: "It's time to revisit email as an acquisition tool. You may have tried... Continue Reading Posted at 4:12 PM \| Permalink \| Comments
	A Thought on EMail Subject Lines Gary Bourgeault February 18, 2007 It seems to me when people talk about subject lines in emails, it inevitably leads to asking the question of "how do I write more effective ones?"The problem with that question is that it misses the major point of why... Continue Reading Posted at 12:53 PM \| Permalink \| Comments
Feb17	CEO of DRM Provider Macrovision Says DRM Adds Consumer Value Gary Bourgeault February 17, 2007 In the words of Fred Amoroso, CEO of DRM povider Macrovision, "I believe that most piracy occurs because the technology available today has not yet been widely deployed to make DRM-protected legitimate content as easily accessible and convenient as unprotected... Continue Reading Posted at 6:30 PM \| Permalink \| Comments
	Three Big Changes Coming Down the Marketing Pipeline Gary Bourgeault February 17, 2007 There's been a number of fellow bloggers and writers that have been talking about the changes that are coming about from a number of areas that will have a dramatic impact on online marketing in the not-to-distant future.The three that... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
Feb16	Illinois Bill Introduced to Limit Web Access at Schools, Libraries Gary Bourgeault February 16, 2007 Sen. Matt Murphy from Illinois has sponsored a bill in the Illinois senate that would not allow computers in public libraries and schools to have access to online community sites like MySpace (NWS-A), saying it is for the protection against... Continue Reading Posted at 9:23 PM \| Permalink \| Comments
	Google Now Offering Branding and Direct Response Campaigns Together Gary Bourgeault February 16, 2007 In response to requests from many of their marketing partners, Google (GOOG) has announced on its Adwords blog that those that buy display ads via their site targeting program on a cost-per-thousand basis, now will also be able to buy... Continue Reading Posted at 6:35 PM \| Permalink \| Comments
	Microsoft's MSN Soapbox Goes into Public Beta Today Gary Bourgeault February 16, 2007 For the last several months, Microsoft (MSFT) has been in beta concerning its version of a video-upload service to compete against YouTube (GOOG). Today on the LiveSide blog it was announced that it will now go into public beta so anybody can... Continue Reading Posted at 5:15 PM \| Permalink \| Comments
	English Soccer Champions Chelsea Create YouTube Channel Gary Bourgeault February 16, 2007 YouTube has signed a deal with English soccer champions Chelsea that allows them to stream archived footage and daily news of the club. It's the first member of the Premiere League to make this type of deal.The club will offer... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
	Does Googles' Upcoming Adword Changes Mean Much? Gary Bourgeault February 16, 2007 Google (GOOG) announced that starting next week it will be changing the way that it calculates the quality scores for advertisers, the factor that determines what minimum bids will be, along with the placement of ads.This is all in response... Continue Reading Posted at 12:04 PM \| Permalink \| Comments
Feb15	Nickelodeon Introduces Trendetta Gary Bourgeault February 15, 2007 Nickelodeon is introducing its first ever online multiplayer game on Monday, February 19, called Trendetta. It will be made available via their The-N.com Web site.The purpose of the game is to “control the whims of public opinion and promote their... Continue Reading Posted at 4:29 PM \| Permalink \| Comments
	Yahoo Targeting Marketing Execs to Get Bigger Piece of the Pie Gary Bourgeault February 15, 2007 Yahoo (YHOO) is playing to its strengths as they held an event in New York they named "Yahoo In Front," where they took aim at marketers to persuade them to use Yahoo in more of their advertising strategies. This is in... Continue Reading Posted at 3:44 PM \| Permalink \| Comments
	Wikipedia Founders Launching Three News and Gossip Sites Gary Bourgeault February 15, 2007 Using the same technology and user-generated publishing model, Wikipedia founders are launching three new online magazines that cover news and gossip, which can be edited by anybody.The company is called Wikia, which contrary to their popular Wikipedia, will be for... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
	Where Video Producers Can Get Paid for Their Work Gary Bourgeault February 15, 2007 The boom in online video viewing has created all sorts of opportunities for independent producers to monetize their creations. There are an increasing number of companies that offer the chance to monetize your work if that's the direction you are... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
	ESPN Big City Online Radio Web Sites Gary Bourgeault February 15, 2007 The Internet is becoming an increasing important distribution channel for radio. One of the impacts of this is creating online local channels. ESPN has started getting into this in a bigger way with creating online radio stations in five large... Continue Reading Posted at 12:37 PM \| Permalink \| Comments
Feb14	Poor Mobile Service Blasted by WMG CEO Gary Bourgeault February 14, 2007 Edgar Bronfman Jr., CEO of Warner Music Group (WMG) chastised the cell phone industry for their horrible music service for consumers. He said that if things didn't improve quickly that they would miss out on being able to compete with... Continue Reading Posted at 8:06 PM \| Permalink \| Comments
	Veoh Offers New Social Features in its Relaunch Gary Bourgeault February 14, 2007 New additions to Veoh networks video sharing service offers a lot of new options and tools for video creators. The major marketing push by Veoh in the past has been its empowering of users to upload videos of any duration via... Continue Reading Posted at 4:58 PM \| Permalink \| Comments
	'Flogs,' Banned in the U.K. Gary Bourgeault February 14, 2007 With company blogging becoming even more important for those who understand its power, the U.K. has taken action to ensure that "flogs" or phony blogs won't be confused with real ones.Starting on December 31, 2008, it will be illegal to... Continue Reading Posted at 2:32 PM \| Permalink \| Comments
Feb13	Social Shopping Sites May Be Just What You Need Gary Bourgeault February 13, 2007 With the prices of keywords being driven up by large companies, many smaller online marketers have found the cost of buying keywords more than they are able to afford. While we need to be diligent in finding the unique keywords... Continue Reading Posted at 9:23 PM \| Permalink \| Comments
	Six Reasons Why MySpace is Now Filtering Online Content Gary Bourgeault February 13, 2007 With the announcement that MySpace (NWS-A) will now filter video content on their site, they've moved into an area that I think everybody has been waiting for someone to do. It's probably why YouTube (GOOG) has been sitting on the... Continue Reading Posted at 7:27 PM \| Permalink \| Comments
	Brightcove Partners with Time and TV Guide Gary Bourgeault February 13, 2007 Knowing that the future growth of marketing will be digital, traditional media continues to go online to find new sources of revenue. With Time Inc. and TV Guide it's no different. They've enlisted the help of Brightcove, an Internet TV... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
Feb12	Timeshares, New Hampshire and Online Disruption Gary Bourgeault February 12, 2007 Corporate ReviewYou talk about an example of taking an idea, putting it online, and then in a short time becoming the leader in your field. That's what a company based in New Hampshire has done in the field of timeshares.Now... Continue Reading Posted at 9:21 PM \| Permalink \| Comments
	YouTube in Deal with Digital Music for 4,000 Hours of Content Gary Bourgeault February 12, 2007 YouTube (GOOG) has entered into a deal with Digital Music Group, which will bring over 4,000 hours of video content to the site, according to Reuters, citing a Wall Street Journal article.Included with the content will be old classic television... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	Key Metrics of Second Life Gary Bourgeault February 12, 2007 Even with the strong media coverage of Second Life, and it's somewhat ambiguous growth, the virtual world remains pretty much an experimental playground for marketers. Because there is so much uncertainty to potential advertisers, Linden Labs released some key metrics... Continue Reading Posted at 3:44 PM \| Permalink \| Comments
	PayPerPost Increasing Transparency Gary Bourgeault February 12, 2007 In a move to offer more transparency in their online business that pays bloggers to post about advertisers' products, Payperpost has now created a new button that reveals that the blogger is being compensated for writing about the product.CEO and... Continue Reading Posted at 2:49 PM \| Permalink \| Comments
	Super Bowl Ads Drive Online Traffic Gary Bourgeault February 12, 2007 A survey by comScore revealed that 19 percent of those viewing ads during the Super Bowl also went online to search for and get more information; a direct response to including Web sites in their ads.Of those responding, 10 percent said... Continue Reading Posted at 12:39 PM \| Permalink \| Comments
Feb11	Most Adults Want Marketing Emails from Known sources Gary Bourgeault February 11, 2007 Acxiom Digital commissioned a poll via Harris Interactive inquiring on how adults feel about receving marketing emails from known sources.Almost 75 percent of those asked said that they considered emails from companies they have done business with as valuble to... Continue Reading Posted at 3:30 PM \| Permalink \| Comments
	Personalized Search Has Changed the Game Again Gary Bourgeault February 11, 2007 Nick Wilson writing for Search Engine Land has a good article on the game-changing impact on the search engine industry that Google's personalized search will have. His thoughts are that "'One page fits all' is now a thing of the... Continue Reading Posted at 12:49 PM \| Permalink \| Comments
Feb10	New Ad Revenue Share for Game Developers Gary Bourgeault February 10, 2007 Those game developers that create titles that are hosted by MSN Games are now being offered another stream of income by Microsoft (MSFT). They will offer a percentage of the revenue that is generated from in-game advertisements from any title... Continue Reading Posted at 2:39 PM \| Permalink \| Comments
Feb 9	Toyota Motor Launches Scion in Second Life Gary Bourgeault February 9, 2007 Toyota Motor Co. (TM) not only has launched their latest offline Scion model, the Scion XB, they've also launched another model called the XD in Second Life - the virtual online world that currently has around 1.2 million "residents." In... Continue Reading Posted at 2:33 PM \| Permalink \| Comments
	Rupert Murdoch Talks About MySpace Gary Bourgeault February 9, 2007 Chairman and CEO of News Corp. (NWS-A) Rupert Murdoch said that MySpace is generating nearly $25 million in advertising revenue and growing by 30 percent each quarter. He added that revenue from the entire stable of Web properties is nearing... Continue Reading Posted at 1:14 PM \| Permalink \| Comments
Feb 8	Barry Diller Takes a Few Shots at New Media - Part 4 Gary Bourgeault February 8, 2007 When talking about these things and the comments that Barry Diller makes, don't think in terms of a traditional media man altogether. He was one of the first from old media to understand and embrace the Internet. He said this, and... Continue Reading Posted at 11:02 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 3 Gary Bourgeault February 8, 2007 Most of these posts on the things that Diller has been saying, came from his comments made at a keynote interview he granted before an audience of media professionals at the McGraw-Hill Media Summit in New York.Now this post I... Continue Reading Posted at 10:34 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 2 Gary Bourgeault February 8, 2007 We're talking a little about Barry Diller and some of the comments he's made recently about new media and some of its assumptions. In this second post, we'll look at his comment about audience fragmentation. It was reported and quoted... Continue Reading Posted at 10:06 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 1 Gary Bourgeault February 8, 2007 Barry Diller took a few shots at some of the things being spun by new media disciples. He may have even upset a few in the comments he made concerning "the long tail." He said this:"It will not be a... Continue Reading Posted at 9:39 PM \| Permalink \| Comments
	Lycos Creates 'Mix' to Add Video from Outside Sources Gary Bourgeault February 8, 2007 Lycos introduced a new feature to its site today called Mix, which allows users to build their own list of video clips that they want to play, chat about or invite others to take a look at.How it works is... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	Online Execs Say Need More Professionally Created Content Gary Bourgeault February 8, 2007 The Digital Hollywood Conference in New York City was the event that triggered a number of online executives to say that Web publishers need to add to their user-generated content more of an element of professional content as well.Sarah Bernard... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
Feb 7	Marketers Will Spend 15 Percent of Budgets on New Media in 2007 Gary Bourgeault February 7, 2007 Results from a new survey by the American Advertising Federation revealed that marketing budget now allocate an average of 15 percent of their media budgets to nontraditional outlets, said Ad Week. A total of 73 percent of respondents to the... Continue Reading Posted at 9:15 PM \| Permalink \| Comments
	Jeff Zucker Puts YouTube On Alert Gary Bourgeault February 7, 2007 Jeff Zucker, in one of his first acts after being named CEO of NBC Universal (GE), let YouTube (GOOG) know that he expected the company to follow up on its promises to provide technology to protect the copyright material of... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
	Facebook and Comcast Partner For Online Video Strategies Gary Bourgeault February 7, 2007 Comcast (CMCSA) and Facebook have partnered so Facebook members are enabled to share their videos via Comcast's Ziddio user-generated video site. It will mark the first time that Facebook will offer video-sharing features to its millions of users, according to... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	The Battle for Internet Video Distribution Heating Up Gary Bourgeault February 7, 2007 The holy grail of TV distribution is the integration of computers and TVs. To that end, Amazon.com (AMZN) and TiVo (TIVO) are getting together to test a new service that will enable users to watch rented or purchased videos via... Continue Reading Posted at 3:19 PM \| Permalink \| Comments
	Deloitte Predicts Cash Crunch for Brick-and Morter Retailers Gary Bourgeault February 7, 2007 According to a report released this week by Deloitte, there will be a "cash crunch" for retailers, not only this year, but for years to come, because in a large part to the Internet.The major problems for the retailers, according... Continue Reading Posted at 12:50 PM \| Permalink \| Comments
Feb 6	Fox TV Syndicating Video Content to Blogs and Web Sites Gary Bourgeault February 6, 2007 Looking to expand its broadcast audience, Fox Television (NWS-A) has partnered with Critical Mention to offer video clips for distribution to bloggers and others to whom it may apply, according a recent press release.The idea is to offer video clips... Continue Reading Posted at 10:31 PM \| Permalink \| Comments
	Wikipedia founder Jimmy Wales the New Google Killer? Gary Bourgeault February 6, 2007 Understanding the tremendous limitations inherent in the current search system, Wikipedia found Jimmy Wales believes he can build a better one that can provide what Google (GOOG) hasn't been able to. There are several things that are driving Wales' passion.... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
	NBC Partners with UGO to Promote "Heroes" Online Gary Bourgeault February 6, 2007 Not a stranger to one another, UGO and NBC have gotten together again to promote prime-time hit "Heroes." The two have worked together before when NBC (GE) ran promotions for the 2004 Summer Olympics and 2006 Winter Games. With Fox's... Continue Reading Posted at 1:00 PM \| Permalink \| Comments
Feb 5	Wal-Mart Now Offering Digital Video Downloads Gary Bourgeault February 5, 2007 Wal-Mart (WMT) has now officially entered the video download business by launching its own online movie store. Starting on Tuesday in a "beta" version, they will begin to offer around 3,000 digital films and television shows from the major studios... Continue Reading Posted at 11:10 PM \| Permalink \| Comments
	Apple, Beatles say: I Wanna Hold Your Hand Gary Bourgeault February 5, 2007 When Steve Jobs co-founded Apple Computers (AAPL) in 1977, little did he know where the technology would take him and the ensuing battle between him and the Beatles, whom he had admittedly chosen the name Apple over in respect to... Continue Reading Posted at 6:43 PM \| Permalink \| Comments
	We Need to Look at Using Email Marketing for Branding Gary Bourgeault February 5, 2007 While many have taken up the mantra that branding is dead, many companies, behind the scenes, have continued to quietly build up their brands to their customers and potential customers. One area that a lot of companies and individual marketers... Continue Reading Posted at 1:59 PM \| Permalink \| Comments
	Online Hot Spots for Super Bowl Stories and Highlights Gary Bourgeault February 5, 2007 Remember that the National Football League has made highlights from Sunday's Super Bowl game available exclusively through Apple iTunes. It's being made available in either English or Spanish for $1.99.There will also be full coverage of the game offered for... Continue Reading Posted at 1:57 AM \| Permalink \| Comments
Feb 4	European Telecoms Striking Back At Yahoo! and Google Gary Bourgeault February 4, 2007 With revenue from phone calls decreasing, telecoms in Europe are getting together to develop a mobile phone search engine that could compete with and challenge Yahoo! (YHOO) and Google (GOOG), the U.S.-based behemoths.Those known to be getting together for high-level... Continue Reading Posted at 5:50 PM \| Permalink \| Comments
	iVillage Putting On Second Life Fashion Show Gary Bourgeault February 4, 2007 With Fashion Week in New York about to begin, iVillage, an NBC Universal (GE) property, has decided to put on a fashion show in the virtual world 'Second Life.' The show will be put offered Monday.Looking to find Web users... Continue Reading Posted at 4:06 PM \| Permalink \| Comments
	Do We Need to Concentrate On Building Our Brands Again? Gary Bourgeault February 4, 2007 We've talked quite a bit at thealphamarketer about what causes marketing campaigns to go viral, with one of the key elements being humor. Now that will always have a place in marketing, but there's another side of that we need... Continue Reading Posted at 3:38 PM \| Permalink \| Comments
	Online Marketing Trends Gary Bourgeault February 4, 2007 Data from a survey by ad:tech and MarketingSherpa produced some interesting results; some of them were surprising while others weren't. One thing to understand when talking about these numbers is that those surveyed are early-adopters so the numbers won't reflect... Continue Reading Posted at 12:46 PM \| Permalink \| Comments
Feb 3	Google Trying to Expand its Brand Advertising Muscles - Part 2 Gary Bourgeault February 3, 2007 An interesting thing in all of this to me is that it seems that Yahoo (YHOO), among others in the branding area, have come up with an answer. Google has been smart in keeping the focus of advertising on search... Continue Reading Posted at 1:22 PM \| Permalink \| Comments
	Google Trying to Expand its Brand Advertising Muscles Gary Bourgeault February 3, 2007 One thing that Google (GOOG) has been doing for a while now has been try to retain the performance of its pay-per-click, AdWords advertising offerings, while working hard to penetrate the brand building budgets of marketing departments. Executives from the... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
	Apple iTunes Offering Exclusive Super Bowl Highlights Gary Bourgeault February 3, 2007 Football fans are being offered the chance to download highlights from the Super Bowl on either their iPods or computers via the Apple iTunes (AAPL) online store. It is the first time the opportunity has been made available."It's another way... Continue Reading Posted at 12:21 AM \| Permalink \| Comments
Feb 2	Blockbuster Continuing its Super Bowl Marketing Strategy Gary Bourgeault February 2, 2007 Blockbuster Inc. (BBI) is ramping up its assault on NetFlix (NFLX) by continuing its Super Bowl television campaign it started with Carl, the rabbit and his guinea pig buddy, Ray. They first introduced the pair in the 2002 Super Bowl in an... Continue Reading Posted at 5:30 PM \| Permalink \| Comments
	Google says Click Forensics Doesn't Know How to Measure Gary Bourgeault February 2, 2007 The recent report by Click Forensics has been refuted by Google (GOOG) as pretty completely flawed based upon "making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	British Publisher Penguin Creates Platform for Wiki Novel Gary Bourgeault February 2, 2007 In an interesting experiment that you knew had to happen, British publisher Penguin has initiated a project to write a collaborative novel based upon "wiki" software, the same type of technology used by Web encyclopedia Wikipedia.The new novel will be... Continue Reading Posted at 3:26 PM \| Permalink \| Comments
	ViTrue Serving Up User-generated Advertising Platforms Gary Bourgeault February 2, 2007 ViTrue is finding its niche as they have partnered with a number of big media companies to provide user-generated advertising platforms for them. The major site they've developed, called "talentload.tv," was used to promote the upcoming Warner Bros. (TWX) film... Continue Reading Posted at 12:00 PM \| Permalink \| Comments
Feb 1	Sports IIlustrated Acquires FanNation Gary Bourgeault February 1, 2007 In an attempt to increase its presence in the Web 2.0 space, Time Inc. via its Sports Illustrated Group has acquired Web property FanNation.com.FanNation has the typical aggregation of major sporting news and a fantasy aspect, but also included with the... Continue Reading Posted at 8:44 PM \| Permalink \| Comments
	Yahoo Building "Brand Universe" Gary Bourgeault February 1, 2007 Yahoo (YHOO) has initiated a new plan that entails building niche Web sites around 100 entertainment "brands." The purpose, according to Vince Broady, head of games, entertainment and youth at Yahoo, “We don’t connect the dots for our users around... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	A look at the New York Times Online Struggle Gary Bourgeault February 1, 2007 In a panel discussion at the Software & Information Industry Association's Information Industry Summit in New York, a number of online publishers discussed the challenges facing the industry.Concerning using a subscription model, New York Times (NYT) director of entertainment, video... Continue Reading Posted at 2:19 PM \| Permalink \| Comments

« January 2007 | Main | March 2007 »

Feb28	Comedy Central Bringing Web to TV Gary Bourgeault February 28, 2007 Know More: Digital Trends 2.0, Digital Trends In what had to eventually happen, Comedy Central is now taking original material from its Web site and bringing it to the television on its late-night show, the network announced. The show will simply be called "Web Shows," and will air for a half-hour at 2 a.m. airing on Mondays. The network ordered six episodes to begin with to see how they do. "We are a branded content company with a lot of resources and amazing talent online, and to make life easy for all of our audience we're showing a cross-section of this content across platforms to get them excited," said Lou Wallach, senior vp original programming and development at Comedy Central. Wallach aded that there will be about eight or night 2- to 3-minute shorts during the show, and will feature a character based upon a "rooster" that will narrate and bring the content together. This is part of the continual push by parent Viacom (VIA-B) to integrate its content across all its platforms. Posted at 6:12 PM \| Permalink \| Comments
Feb28	Women Want Casual Gaming in Their iVillage Experience Gary Bourgeault February 28, 2007 A large number of women visiting iVillage told the site that they wanted casual games to be included with their visiting experience. In response, iVillage has partnered with Electronic Arts to bring some of their game properties from Pogo over... Continue Reading Posted at 2:38 PM \| Permalink \| Comments
Feb27	Facebook Finding Their Way Gary Bourgeault February 27, 2007 When Facebook opened up their site to anyone not that long ago, it was taking a risk that many people weren't sure would work. At this time it seems like a smart move as the site has grown from 13.3... Continue Reading Posted at 8:52 PM \| Permalink \| Comments
	The Booming Boomer Market Gary Bourgeault February 27, 2007 A big mistake that a number of marketers have made in reference to the baby boomer generation is that they are stuck in their ways and don't like to change. In reality, it is found that this isn't necessarily true... Continue Reading Posted at 8:15 PM \| Permalink \| Comments
	NBA and YouTube in Short-Term Deal Gary Bourgeault February 27, 2007 The NBA has signed a short-term agreement with YouTube to offer game, along with user-generated highlights, that can now be uploaded to a dedicated channel. This is the second major league to sign up with YouTube. In November the NHL... Continue Reading Posted at 5:14 PM \| Permalink \| Comments
	"West Bank Story" First MySpace Film Profile Gary Bourgeault February 27, 2007 It ends up that the Oscar winner "West Bank Story" was the first film that was profiled on MySpace Film. It was a short film which was directed by Ari Sandel of Los Angeles. The film won the Oscar for... Continue Reading Posted at 4:55 PM \| Permalink \| Comments
	Google to Offer More Transparency for Advertisers Gary Bourgeault February 27, 2007 With some of their smaller competitors gaining some ground based upon letting advertisers know where their ads are being shown, Google (GOOG) has started looking at opening up more and offering clients information on where their ads are being shown.... Continue Reading Posted at 3:35 PM \| Permalink \| Comments
	Yahoo's Panama Working Great So Far Gary Bourgeault February 27, 2007 It seems that Yahoo's (YHOO) time spent on Panama is worth it as their search ads have seen a healthy rise in click-through rates since its launch. The week following the Panama launch on February 5, the company saw search... Continue Reading Posted at 1:58 PM \| Permalink \| Comments
Feb26	Online Retail Sales Up Almost 25 Percent for Fourth Quarter Gary Bourgeault February 26, 2007 Online retail sales for the fourth quarter of 2006 totaled $29.3 billion, an increase of 6.3 percent over the third quarter of the same year, estimates from the Census Bureau of the Department of Commerce revealed.The numbers include seasonal, holiday... Continue Reading Posted at 9:18 PM \| Permalink \| Comments
	Google's Growing Focus on Video Syndication Gary Bourgeault February 26, 2007 Google (GOOG) is working on enhancing their direct-response ad strategies, to working with larger media companies on branding opportunities. They are working hard at getting large media companies with a lot of content to syndicate their video content on other... Continue Reading Posted at 6:15 PM \| Permalink \| Comments
	CareerBuilder Loses Cramer-Krasselt as Agency of Record Gary Bourgeault February 26, 2007 In a surprising move, Cramer-Krasselt, Chicago, resigned as powerhouse Internet site CareerBuilder's agency of record after five years of propelling them to be one of the top Internet sites in the world. They have surpassed their other powerful rival Monster... Continue Reading Posted at 2:34 PM \| Permalink \| Comments
Feb25	BitTorrent Going Legitimate? Gary Bourgeault February 25, 2007 In a licensing partnership with media studios, BitTorrent is now launching a "legitimate" Web site that will sell video downloads of film and TV shows.With approximately 135 million people downloading the software, the company is hoping to tap into about... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	Fuzzy Zoeller Sues IP Address Owner over Wikipedia Entry Gary Bourgeault February 25, 2007 Pro Golfer Fuzzy Zoeller, or anyone else for that matter, is prevented by law from suing Wikipedia, but there is nothing that says he can't sue the source of the accusations put on the site.The entry that is being sued... Continue Reading Posted at 6:26 PM \| Permalink \| Comments
	Your Home Page as a Brand Gary Bourgeault February 25, 2007 With all the branding going on by huge corporations online, it can sometimes seem an uphill climb to try to do something that can make what you and your company represent stand out.Depending on how far along in your online... Continue Reading Posted at 3:17 PM \| Permalink \| Comments
	Animated New Yorker Cartoons Now Offered Ad-Supported Gary Bourgeault February 25, 2007 For a long time the New Yorker has offered cartoons in the print form. They have now partnered with RingTales to bring the static cartoons to an animated state and offer them both online and to mobile devices using an... Continue Reading Posted at 2:22 PM \| Permalink \| Comments
Feb24	How to Make a Commercial Wiki Work Better Gary Bourgeault February 24, 2007 An article on Business 2.0 asked the question of "Why Commercial Wikis Don't Work?" They give several examples of the miscues and foibles connected to the recent attempts that have been made. You can find them here.We need to understand... Continue Reading Posted at 7:38 PM \| Permalink \| Comments
	Google to start filtering YouTube videos Gary Bourgeault February 24, 2007 From the moment Google (GOOG) bought YouTube, it was never an issue of if they were going to start filtering video content, but when. It seems that the moment is about to arrive as sources are saying that Google is... Continue Reading Posted at 6:34 PM \| Permalink \| Comments
	CNNMoney.com Most Visited Business Web Site in 2006 Gary Bourgeault February 24, 2007 In Nielsen/NetRatings News and INformation category, CNNMoney.com was found to be the most visited business Web site in 2006, measured by 12-month averages.In all the current top categories of unique visitors, page views and gross-usage minutes, they excelled against some... Continue Reading Posted at 2:48 PM \| Permalink \| Comments
Feb23	Nylon Magazine Partners with MySpace Gary Bourgeault February 23, 2007 Nylon Magazine has partnered with MySpace to offer a contest for visitors to vote on their favorite bands across the world. Locations include London, Berlin, Stockholm, New York, Los Angeles, Tokyo, Sydney and Paris. The band that wins will be... Continue Reading Posted at 3:57 PM \| Permalink \| Comments
	Survey Reveals Online Marketing Sector will Consolidate More Gary Bourgeault February 23, 2007 With the increasing demand for Internet marketing services, a new survey shows that it will lead to a growing consolidation of the sector, says an Adweek report citing the results of the survey.The survey, which included 3,200 advertising and marketing... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Yahoo Introducing Singing News Anchor Gary Bourgeault February 23, 2007 In an interesting announcement, Yahoo (YHOO) confirmed that they were going to introduce a new concept by putting a singing news anchor on their site.A Yahoo spokesman described the personality as "Woody Guthrie meets Hunter S. Thompson." "This project will... Continue Reading Posted at 12:34 PM \| Permalink \| Comments
Feb22	Verizon's FiOS TV to Carry Revver Videos Gary Bourgeault February 22, 2007 In a growing partnership with Verizon (VZ), Revver, an online video service will have the content on their site offered to Verizon subscribers of their new FiOS TV service and its Surround broadband entertainment portal.What Verizon offers through its FiOS... Continue Reading Posted at 9:58 PM \| Permalink \| Comments
	Download-to-own Future of Online Video Industry Gary Bourgeault February 22, 2007 According to a study by Adams Media Research, it will be the download-to-own video model that will be the largest revenue generator in the years ahead, not ad-supported video.The report added that by 2011, the digital video subscription model without... Continue Reading Posted at 9:35 PM \| Permalink \| Comments
	Fox Interactive Media Buys Strategic Data Corp. Gary Bourgeault February 22, 2007 Fox Interactice Media (NWS-A) has acquired interactive advertising technology company Strategic Data Corp. to improve its advertising platform for marketers and its memebers, said a report from Reuters. News Corp. said that the purchase of Strategic Data Corp. will aid... Continue Reading Posted at 5:19 PM \| Permalink \| Comments
	Payperpost Offering Affiliate Program Gary Bourgeault February 22, 2007 Payperpost, which pays bloggers to write about company products, has now launched an affiliate program that recruits new bloggers who will link to existing entries.The new program is called "ReviewMyPost," and will pay new bloggers for writing posts that will... Continue Reading Posted at 4:41 PM \| Permalink \| Comments
	Endemol Makes First U.S. Digital Buy Gary Bourgeault February 22, 2007 Endemol, media company which is majority owned by Spanish telecom giant Telefonica, has acquired its first U.S. digital property in JoeCartoon.com, an online animation site, according to a variety report.Most of us know the site from the 1999 hit “Frog... Continue Reading Posted at 3:38 PM \| Permalink \| Comments
	IBM Urges Traditional Media to Loosen Hold on Content Gary Bourgeault February 22, 2007 In response to the increasing threat of online competitors, the media-consulting unit of IBM has recommended that traditional media firms need to focus even more on consumers and fully embrace new business models and technology.The company urges the companies to... Continue Reading Posted at 12:42 PM \| Permalink \| Comments
Feb21	Execs With 5 Employees or Less Spend More Time Online Gary Bourgeault February 21, 2007 A report by Jupiter Research says that executives of businesses with under five employees or less spend more time online than executives from other small businesses.The executives from the smallest businesses spent an average of 17 hours online a week,... Continue Reading Posted at 8:00 PM \| Permalink \| Comments
	Great Chance to Put the Spotlight on Your Business for Free Gary Bourgeault February 21, 2007 The Know More Media online business network has announced the launch of a new blog called BIZZspotlight, which will empower businesses to communicate to viewers about what it is that makes them who they are.Founders of Know More Media, Tim... Continue Reading Posted at 6:53 PM \| Permalink \| Comments
	Online Video Marketing Will Take Time to be Profitable Gary Bourgeault February 21, 2007 When you think of the media coverage of online video marketing, you'd think that it was something that was actually making some type of big impact upon the industry, in reality, it's a tiny portion of the overall ad spend... Continue Reading Posted at 5:13 PM \| Permalink \| Comments
	Now it's MySpace Comic Books Gary Bourgeault February 21, 2007 Last week MySpace debuted their new MySpace Comic Books profile, an online community that MySpace (NWS-A) will try to turn into one that's considered the "official" comic book online destination.To attempt to reach the true comic book fan, MySpace is... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Feb20	Scripps Networks Decides to Build its Own HGTV Online Community Gary Bourgeault February 20, 2007 Scripps Networks announced that it will build its own online community for the home and garden channel HGTV, and not go with the giant sites YouTube (GOOG) or MySpace (NWS-A). The new social network will be called Rate My Room,... Continue Reading Posted at 8:57 PM \| Permalink \| Comments
	Viacom Partners with YouTube Rival Joost Gary Bourgeault February 20, 2007 Joost which was started by the Skype and Kazaa founders, has entered into a deal with Viacom (VIA-B) to offer their content online for free.Viacom announced that they will provide hundreds of hours of TV content, along with feature-length films,... Continue Reading Posted at 5:08 PM \| Permalink \| Comments
	Online Customer Satisfaction Increases This Year Gary Bourgeault February 20, 2007 Citing the University of Michigan's American Customer Satisfaction Index, Online Media Daily said that customer satisfaction with e-commerce grew to its highest level since 2003.The average score on a scale of 100 was 80 overall, slightly up from 79.6 last... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
Feb19	Get Ready to Confess on YouTube Gary Bourgeault February 19, 2007 New Line Cinema has launched a YouTube (GOOG) campaign that asked the users to talk about some of their blackest obsessions as a hook to promote psychological thriller, "The Number 23."Jim Carrey plays the strangely obsessive Walter Sparrow in the... Continue Reading Posted at 10:33 PM \| Permalink \| Comments
	MySpace and Lessons In Marketing to Other Cultures Gary Bourgeault February 19, 2007 The uphill battle that MySpace has fought in some Asian cultures underlines the difficulties encountered with different value-systems.As Tony Elison, senior vice president at Viacom International Japan, said, "MySpace is about me, me, me, and look at me and look... Continue Reading Posted at 4:27 PM \| Permalink \| Comments
	Two Important Notes on Concurrent Media Use Gary Bourgeault February 19, 2007 With the growing number of platforms and screens available to users, it has become increasingly the practice to have different mediums opened at the same time.We've heard a lot of talk on how we must market to these various mediums... Continue Reading Posted at 2:12 PM \| Permalink \| Comments
Feb18	Using the Power of Information in Pull Marketing Gary Bourgeault February 18, 2007 This article about a recent study by IBM is a great example of using data, warning, disruption and information as a marketing tool. Here's some excerpts from the conclusions of the study named Navigating the Media Divide:"The current clash between... Continue Reading Posted at 4:26 PM \| Permalink \| Comments
	If You Aren't Marketing Through Email, You Need to be! Gary Bourgeault February 18, 2007 It was interesting to read the following excerpt from Email Insider concerning the "Three Ways Your Competitors Will Beat You in 2007."Here's what the first insight said: "It's time to revisit email as an acquisition tool. You may have tried... Continue Reading Posted at 4:12 PM \| Permalink \| Comments
	A Thought on EMail Subject Lines Gary Bourgeault February 18, 2007 It seems to me when people talk about subject lines in emails, it inevitably leads to asking the question of "how do I write more effective ones?"The problem with that question is that it misses the major point of why... Continue Reading Posted at 12:53 PM \| Permalink \| Comments
Feb17	CEO of DRM Provider Macrovision Says DRM Adds Consumer Value Gary Bourgeault February 17, 2007 In the words of Fred Amoroso, CEO of DRM povider Macrovision, "I believe that most piracy occurs because the technology available today has not yet been widely deployed to make DRM-protected legitimate content as easily accessible and convenient as unprotected... Continue Reading Posted at 6:30 PM \| Permalink \| Comments
	Three Big Changes Coming Down the Marketing Pipeline Gary Bourgeault February 17, 2007 There's been a number of fellow bloggers and writers that have been talking about the changes that are coming about from a number of areas that will have a dramatic impact on online marketing in the not-to-distant future.The three that... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
Feb16	Illinois Bill Introduced to Limit Web Access at Schools, Libraries Gary Bourgeault February 16, 2007 Sen. Matt Murphy from Illinois has sponsored a bill in the Illinois senate that would not allow computers in public libraries and schools to have access to online community sites like MySpace (NWS-A), saying it is for the protection against... Continue Reading Posted at 9:23 PM \| Permalink \| Comments
	Google Now Offering Branding and Direct Response Campaigns Together Gary Bourgeault February 16, 2007 In response to requests from many of their marketing partners, Google (GOOG) has announced on its Adwords blog that those that buy display ads via their site targeting program on a cost-per-thousand basis, now will also be able to buy... Continue Reading Posted at 6:35 PM \| Permalink \| Comments
	Microsoft's MSN Soapbox Goes into Public Beta Today Gary Bourgeault February 16, 2007 For the last several months, Microsoft (MSFT) has been in beta concerning its version of a video-upload service to compete against YouTube (GOOG). Today on the LiveSide blog it was announced that it will now go into public beta so anybody can... Continue Reading Posted at 5:15 PM \| Permalink \| Comments
	English Soccer Champions Chelsea Create YouTube Channel Gary Bourgeault February 16, 2007 YouTube has signed a deal with English soccer champions Chelsea that allows them to stream archived footage and daily news of the club. It's the first member of the Premiere League to make this type of deal.The club will offer... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
	Does Googles' Upcoming Adword Changes Mean Much? Gary Bourgeault February 16, 2007 Google (GOOG) announced that starting next week it will be changing the way that it calculates the quality scores for advertisers, the factor that determines what minimum bids will be, along with the placement of ads.This is all in response... Continue Reading Posted at 12:04 PM \| Permalink \| Comments
Feb15	Nickelodeon Introduces Trendetta Gary Bourgeault February 15, 2007 Nickelodeon is introducing its first ever online multiplayer game on Monday, February 19, called Trendetta. It will be made available via their The-N.com Web site.The purpose of the game is to “control the whims of public opinion and promote their... Continue Reading Posted at 4:29 PM \| Permalink \| Comments
	Yahoo Targeting Marketing Execs to Get Bigger Piece of the Pie Gary Bourgeault February 15, 2007 Yahoo (YHOO) is playing to its strengths as they held an event in New York they named "Yahoo In Front," where they took aim at marketers to persuade them to use Yahoo in more of their advertising strategies. This is in... Continue Reading Posted at 3:44 PM \| Permalink \| Comments
	Wikipedia Founders Launching Three News and Gossip Sites Gary Bourgeault February 15, 2007 Using the same technology and user-generated publishing model, Wikipedia founders are launching three new online magazines that cover news and gossip, which can be edited by anybody.The company is called Wikia, which contrary to their popular Wikipedia, will be for... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
	Where Video Producers Can Get Paid for Their Work Gary Bourgeault February 15, 2007 The boom in online video viewing has created all sorts of opportunities for independent producers to monetize their creations. There are an increasing number of companies that offer the chance to monetize your work if that's the direction you are... Continue Reading Posted at 2:09 PM \| Permalink \| Comments
	ESPN Big City Online Radio Web Sites Gary Bourgeault February 15, 2007 The Internet is becoming an increasing important distribution channel for radio. One of the impacts of this is creating online local channels. ESPN has started getting into this in a bigger way with creating online radio stations in five large... Continue Reading Posted at 12:37 PM \| Permalink \| Comments
Feb14	Poor Mobile Service Blasted by WMG CEO Gary Bourgeault February 14, 2007 Edgar Bronfman Jr., CEO of Warner Music Group (WMG) chastised the cell phone industry for their horrible music service for consumers. He said that if things didn't improve quickly that they would miss out on being able to compete with... Continue Reading Posted at 8:06 PM \| Permalink \| Comments
	Veoh Offers New Social Features in its Relaunch Gary Bourgeault February 14, 2007 New additions to Veoh networks video sharing service offers a lot of new options and tools for video creators. The major marketing push by Veoh in the past has been its empowering of users to upload videos of any duration via... Continue Reading Posted at 4:58 PM \| Permalink \| Comments
	'Flogs,' Banned in the U.K. Gary Bourgeault February 14, 2007 With company blogging becoming even more important for those who understand its power, the U.K. has taken action to ensure that "flogs" or phony blogs won't be confused with real ones.Starting on December 31, 2008, it will be illegal to... Continue Reading Posted at 2:32 PM \| Permalink \| Comments
Feb13	Social Shopping Sites May Be Just What You Need Gary Bourgeault February 13, 2007 With the prices of keywords being driven up by large companies, many smaller online marketers have found the cost of buying keywords more than they are able to afford. While we need to be diligent in finding the unique keywords... Continue Reading Posted at 9:23 PM \| Permalink \| Comments
	Six Reasons Why MySpace is Now Filtering Online Content Gary Bourgeault February 13, 2007 With the announcement that MySpace (NWS-A) will now filter video content on their site, they've moved into an area that I think everybody has been waiting for someone to do. It's probably why YouTube (GOOG) has been sitting on the... Continue Reading Posted at 7:27 PM \| Permalink \| Comments
	Brightcove Partners with Time and TV Guide Gary Bourgeault February 13, 2007 Knowing that the future growth of marketing will be digital, traditional media continues to go online to find new sources of revenue. With Time Inc. and TV Guide it's no different. They've enlisted the help of Brightcove, an Internet TV... Continue Reading Posted at 4:01 PM \| Permalink \| Comments
Feb12	Timeshares, New Hampshire and Online Disruption Gary Bourgeault February 12, 2007 Corporate ReviewYou talk about an example of taking an idea, putting it online, and then in a short time becoming the leader in your field. That's what a company based in New Hampshire has done in the field of timeshares.Now... Continue Reading Posted at 9:21 PM \| Permalink \| Comments
	YouTube in Deal with Digital Music for 4,000 Hours of Content Gary Bourgeault February 12, 2007 YouTube (GOOG) has entered into a deal with Digital Music Group, which will bring over 4,000 hours of video content to the site, according to Reuters, citing a Wall Street Journal article.Included with the content will be old classic television... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	Key Metrics of Second Life Gary Bourgeault February 12, 2007 Even with the strong media coverage of Second Life, and it's somewhat ambiguous growth, the virtual world remains pretty much an experimental playground for marketers. Because there is so much uncertainty to potential advertisers, Linden Labs released some key metrics... Continue Reading Posted at 3:44 PM \| Permalink \| Comments
	PayPerPost Increasing Transparency Gary Bourgeault February 12, 2007 In a move to offer more transparency in their online business that pays bloggers to post about advertisers' products, Payperpost has now created a new button that reveals that the blogger is being compensated for writing about the product.CEO and... Continue Reading Posted at 2:49 PM \| Permalink \| Comments
	Super Bowl Ads Drive Online Traffic Gary Bourgeault February 12, 2007 A survey by comScore revealed that 19 percent of those viewing ads during the Super Bowl also went online to search for and get more information; a direct response to including Web sites in their ads.Of those responding, 10 percent said... Continue Reading Posted at 12:39 PM \| Permalink \| Comments
Feb11	Most Adults Want Marketing Emails from Known sources Gary Bourgeault February 11, 2007 Acxiom Digital commissioned a poll via Harris Interactive inquiring on how adults feel about receving marketing emails from known sources.Almost 75 percent of those asked said that they considered emails from companies they have done business with as valuble to... Continue Reading Posted at 3:30 PM \| Permalink \| Comments
	Personalized Search Has Changed the Game Again Gary Bourgeault February 11, 2007 Nick Wilson writing for Search Engine Land has a good article on the game-changing impact on the search engine industry that Google's personalized search will have. His thoughts are that "'One page fits all' is now a thing of the... Continue Reading Posted at 12:49 PM \| Permalink \| Comments
Feb10	New Ad Revenue Share for Game Developers Gary Bourgeault February 10, 2007 Those game developers that create titles that are hosted by MSN Games are now being offered another stream of income by Microsoft (MSFT). They will offer a percentage of the revenue that is generated from in-game advertisements from any title... Continue Reading Posted at 2:39 PM \| Permalink \| Comments
Feb 9	Toyota Motor Launches Scion in Second Life Gary Bourgeault February 9, 2007 Toyota Motor Co. (TM) not only has launched their latest offline Scion model, the Scion XB, they've also launched another model called the XD in Second Life - the virtual online world that currently has around 1.2 million "residents." In... Continue Reading Posted at 2:33 PM \| Permalink \| Comments
	Rupert Murdoch Talks About MySpace Gary Bourgeault February 9, 2007 Chairman and CEO of News Corp. (NWS-A) Rupert Murdoch said that MySpace is generating nearly $25 million in advertising revenue and growing by 30 percent each quarter. He added that revenue from the entire stable of Web properties is nearing... Continue Reading Posted at 1:14 PM \| Permalink \| Comments
Feb 8	Barry Diller Takes a Few Shots at New Media - Part 4 Gary Bourgeault February 8, 2007 When talking about these things and the comments that Barry Diller makes, don't think in terms of a traditional media man altogether. He was one of the first from old media to understand and embrace the Internet. He said this, and... Continue Reading Posted at 11:02 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 3 Gary Bourgeault February 8, 2007 Most of these posts on the things that Diller has been saying, came from his comments made at a keynote interview he granted before an audience of media professionals at the McGraw-Hill Media Summit in New York.Now this post I... Continue Reading Posted at 10:34 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 2 Gary Bourgeault February 8, 2007 We're talking a little about Barry Diller and some of the comments he's made recently about new media and some of its assumptions. In this second post, we'll look at his comment about audience fragmentation. It was reported and quoted... Continue Reading Posted at 10:06 PM \| Permalink \| Comments
	Barry Diller Takes a Few Shots at New Media - Part 1 Gary Bourgeault February 8, 2007 Barry Diller took a few shots at some of the things being spun by new media disciples. He may have even upset a few in the comments he made concerning "the long tail." He said this:"It will not be a... Continue Reading Posted at 9:39 PM \| Permalink \| Comments
	Lycos Creates 'Mix' to Add Video from Outside Sources Gary Bourgeault February 8, 2007 Lycos introduced a new feature to its site today called Mix, which allows users to build their own list of video clips that they want to play, chat about or invite others to take a look at.How it works is... Continue Reading Posted at 4:53 PM \| Permalink \| Comments
	Online Execs Say Need More Professionally Created Content Gary Bourgeault February 8, 2007 The Digital Hollywood Conference in New York City was the event that triggered a number of online executives to say that Web publishers need to add to their user-generated content more of an element of professional content as well.Sarah Bernard... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
Feb 7	Marketers Will Spend 15 Percent of Budgets on New Media in 2007 Gary Bourgeault February 7, 2007 Results from a new survey by the American Advertising Federation revealed that marketing budget now allocate an average of 15 percent of their media budgets to nontraditional outlets, said Ad Week. A total of 73 percent of respondents to the... Continue Reading Posted at 9:15 PM \| Permalink \| Comments
	Jeff Zucker Puts YouTube On Alert Gary Bourgeault February 7, 2007 Jeff Zucker, in one of his first acts after being named CEO of NBC Universal (GE), let YouTube (GOOG) know that he expected the company to follow up on its promises to provide technology to protect the copyright material of... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
	Facebook and Comcast Partner For Online Video Strategies Gary Bourgeault February 7, 2007 Comcast (CMCSA) and Facebook have partnered so Facebook members are enabled to share their videos via Comcast's Ziddio user-generated video site. It will mark the first time that Facebook will offer video-sharing features to its millions of users, according to... Continue Reading Posted at 6:50 PM \| Permalink \| Comments
	The Battle for Internet Video Distribution Heating Up Gary Bourgeault February 7, 2007 The holy grail of TV distribution is the integration of computers and TVs. To that end, Amazon.com (AMZN) and TiVo (TIVO) are getting together to test a new service that will enable users to watch rented or purchased videos via... Continue Reading Posted at 3:19 PM \| Permalink \| Comments
	Deloitte Predicts Cash Crunch for Brick-and Morter Retailers Gary Bourgeault February 7, 2007 According to a report released this week by Deloitte, there will be a "cash crunch" for retailers, not only this year, but for years to come, because in a large part to the Internet.The major problems for the retailers, according... Continue Reading Posted at 12:50 PM \| Permalink \| Comments
Feb 6	Fox TV Syndicating Video Content to Blogs and Web Sites Gary Bourgeault February 6, 2007 Looking to expand its broadcast audience, Fox Television (NWS-A) has partnered with Critical Mention to offer video clips for distribution to bloggers and others to whom it may apply, according a recent press release.The idea is to offer video clips... Continue Reading Posted at 10:31 PM \| Permalink \| Comments
	Wikipedia founder Jimmy Wales the New Google Killer? Gary Bourgeault February 6, 2007 Understanding the tremendous limitations inherent in the current search system, Wikipedia found Jimmy Wales believes he can build a better one that can provide what Google (GOOG) hasn't been able to. There are several things that are driving Wales' passion.... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
	NBC Partners with UGO to Promote "Heroes" Online Gary Bourgeault February 6, 2007 Not a stranger to one another, UGO and NBC have gotten together again to promote prime-time hit "Heroes." The two have worked together before when NBC (GE) ran promotions for the 2004 Summer Olympics and 2006 Winter Games. With Fox's... Continue Reading Posted at 1:00 PM \| Permalink \| Comments
Feb 5	Wal-Mart Now Offering Digital Video Downloads Gary Bourgeault February 5, 2007 Wal-Mart (WMT) has now officially entered the video download business by launching its own online movie store. Starting on Tuesday in a "beta" version, they will begin to offer around 3,000 digital films and television shows from the major studios... Continue Reading Posted at 11:10 PM \| Permalink \| Comments
	Apple, Beatles say: I Wanna Hold Your Hand Gary Bourgeault February 5, 2007 When Steve Jobs co-founded Apple Computers (AAPL) in 1977, little did he know where the technology would take him and the ensuing battle between him and the Beatles, whom he had admittedly chosen the name Apple over in respect to... Continue Reading Posted at 6:43 PM \| Permalink \| Comments
	We Need to Look at Using Email Marketing for Branding Gary Bourgeault February 5, 2007 While many have taken up the mantra that branding is dead, many companies, behind the scenes, have continued to quietly build up their brands to their customers and potential customers. One area that a lot of companies and individual marketers... Continue Reading Posted at 1:59 PM \| Permalink \| Comments
	Online Hot Spots for Super Bowl Stories and Highlights Gary Bourgeault February 5, 2007 Remember that the National Football League has made highlights from Sunday's Super Bowl game available exclusively through Apple iTunes. It's being made available in either English or Spanish for $1.99.There will also be full coverage of the game offered for... Continue Reading Posted at 1:57 AM \| Permalink \| Comments
Feb 4	European Telecoms Striking Back At Yahoo! and Google Gary Bourgeault February 4, 2007 With revenue from phone calls decreasing, telecoms in Europe are getting together to develop a mobile phone search engine that could compete with and challenge Yahoo! (YHOO) and Google (GOOG), the U.S.-based behemoths.Those known to be getting together for high-level... Continue Reading Posted at 5:50 PM \| Permalink \| Comments
	iVillage Putting On Second Life Fashion Show Gary Bourgeault February 4, 2007 With Fashion Week in New York about to begin, iVillage, an NBC Universal (GE) property, has decided to put on a fashion show in the virtual world 'Second Life.' The show will be put offered Monday.Looking to find Web users... Continue Reading Posted at 4:06 PM \| Permalink \| Comments
	Do We Need to Concentrate On Building Our Brands Again? Gary Bourgeault February 4, 2007 We've talked quite a bit at thealphamarketer about what causes marketing campaigns to go viral, with one of the key elements being humor. Now that will always have a place in marketing, but there's another side of that we need... Continue Reading Posted at 3:38 PM \| Permalink \| Comments
	Online Marketing Trends Gary Bourgeault February 4, 2007 Data from a survey by ad:tech and MarketingSherpa produced some interesting results; some of them were surprising while others weren't. One thing to understand when talking about these numbers is that those surveyed are early-adopters so the numbers won't reflect... Continue Reading Posted at 12:46 PM \| Permalink \| Comments
Feb 3	Google Trying to Expand its Brand Advertising Muscles - Part 2 Gary Bourgeault February 3, 2007 An interesting thing in all of this to me is that it seems that Yahoo (YHOO), among others in the branding area, have come up with an answer. Google has been smart in keeping the focus of advertising on search... Continue Reading Posted at 1:22 PM \| Permalink \| Comments
	Google Trying to Expand its Brand Advertising Muscles Gary Bourgeault February 3, 2007 One thing that Google (GOOG) has been doing for a while now has been try to retain the performance of its pay-per-click, AdWords advertising offerings, while working hard to penetrate the brand building budgets of marketing departments. Executives from the... Continue Reading Posted at 1:02 PM \| Permalink \| Comments
	Apple iTunes Offering Exclusive Super Bowl Highlights Gary Bourgeault February 3, 2007 Football fans are being offered the chance to download highlights from the Super Bowl on either their iPods or computers via the Apple iTunes (AAPL) online store. It is the first time the opportunity has been made available."It's another way... Continue Reading Posted at 12:21 AM \| Permalink \| Comments
Feb 2	Blockbuster Continuing its Super Bowl Marketing Strategy Gary Bourgeault February 2, 2007 Blockbuster Inc. (BBI) is ramping up its assault on NetFlix (NFLX) by continuing its Super Bowl television campaign it started with Carl, the rabbit and his guinea pig buddy, Ray. They first introduced the pair in the 2002 Super Bowl in an... Continue Reading Posted at 5:30 PM \| Permalink \| Comments
	Google says Click Forensics Doesn't Know How to Measure Gary Bourgeault February 2, 2007 The recent report by Click Forensics has been refuted by Google (GOOG) as pretty completely flawed based upon "making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	British Publisher Penguin Creates Platform for Wiki Novel Gary Bourgeault February 2, 2007 In an interesting experiment that you knew had to happen, British publisher Penguin has initiated a project to write a collaborative novel based upon "wiki" software, the same type of technology used by Web encyclopedia Wikipedia.The new novel will be... Continue Reading Posted at 3:26 PM \| Permalink \| Comments
	ViTrue Serving Up User-generated Advertising Platforms Gary Bourgeault February 2, 2007 ViTrue is finding its niche as they have partnered with a number of big media companies to provide user-generated advertising platforms for them. The major site they've developed, called "talentload.tv," was used to promote the upcoming Warner Bros. (TWX) film... Continue Reading Posted at 12:00 PM \| Permalink \| Comments
Feb 1	Sports IIlustrated Acquires FanNation Gary Bourgeault February 1, 2007 In an attempt to increase its presence in the Web 2.0 space, Time Inc. via its Sports Illustrated Group has acquired Web property FanNation.com.FanNation has the typical aggregation of major sporting news and a fantasy aspect, but also included with the... Continue Reading Posted at 8:44 PM \| Permalink \| Comments
	Yahoo Building "Brand Universe" Gary Bourgeault February 1, 2007 Yahoo (YHOO) has initiated a new plan that entails building niche Web sites around 100 entertainment "brands." The purpose, according to Vince Broady, head of games, entertainment and youth at Yahoo, “We don’t connect the dots for our users around... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	A look at the New York Times Online Struggle Gary Bourgeault February 1, 2007 In a panel discussion at the Software & Information Industry Association's Information Industry Summit in New York, a number of online publishers discussed the challenges facing the industry.Concerning using a subscription model, New York Times (NYT) director of entertainment, video... Continue Reading Posted at 2:19 PM \| Permalink \| Comments

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