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Feb28
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In what had to eventually happen, Comedy Central is now taking original material from its Web site and bringing it to the television on its late-night show, the network announced. The show will simply be called "Web Shows," and will air for a half-hour at 2 a.m. airing on Mondays. The network ordered six episodes to begin with to see how they do. "We are a branded content company with a lot of resources and amazing talent online, and to make life easy for all of our audience we're showing a cross-section of this content across platforms to get them excited," said Lou Wallach, senior vp original programming and development at Comedy Central. Wallach aded that there will be about eight or night 2- to 3-minute shorts during the show, and will feature a character based upon a "rooster" that will narrate and bring the content together.
This is part of the continual push by parent Viacom (VIA-B) to integrate its content across all its platforms.
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Feb28
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A large number of women visiting iVillage told the site that they wanted casual games to be included with their visiting experience. In response, iVillage has partnered with Electronic Arts to bring some of their game properties from Pogo over...
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Feb27
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When Facebook opened up their site to anyone not that long ago, it was taking a risk that many people weren't sure would work. At this time it seems like a smart move as the site has grown from 13.3...
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A big mistake that a number of marketers have made in reference to the baby boomer generation is that they are stuck in their ways and don't like to change. In reality, it is found that this isn't necessarily true...
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The NBA has signed a short-term agreement with YouTube to offer game, along with user-generated highlights, that can now be uploaded to a dedicated channel. This is the second major league to sign up with YouTube. In November the NHL...
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It ends up that the Oscar winner "West Bank Story" was the first film that was profiled on MySpace Film. It was a short film which was directed by Ari Sandel of Los Angeles. The film won the Oscar for...
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With some of their smaller competitors gaining some ground based upon letting advertisers know where their ads are being shown, Google (GOOG) has started looking at opening up more and offering clients information on where their ads are being shown....
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It seems that Yahoo's (YHOO) time spent on Panama is worth it as their search ads have seen a healthy rise in click-through rates since its launch. The week following the Panama launch on February 5, the company saw search...
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Feb26
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Online retail sales for the fourth quarter of 2006 totaled $29.3 billion, an increase of 6.3 percent over the third quarter of the same year, estimates from the Census Bureau of the Department of Commerce revealed.The numbers include seasonal, holiday...
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Google (GOOG) is working on enhancing their direct-response ad strategies, to working with larger media companies on branding opportunities. They are working hard at getting large media companies with a lot of content to syndicate their video content on other...
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In a surprising move, Cramer-Krasselt, Chicago, resigned as powerhouse Internet site CareerBuilder's agency of record after five years of propelling them to be one of the top Internet sites in the world. They have surpassed their other powerful rival Monster...
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Feb25
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In a licensing partnership with media studios, BitTorrent is now launching a "legitimate" Web site that will sell video downloads of film and TV shows.With approximately 135 million people downloading the software, the company is hoping to tap into about...
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Pro Golfer Fuzzy Zoeller, or anyone else for that matter, is prevented by law from suing Wikipedia, but there is nothing that says he can't sue the source of the accusations put on the site.The entry that is being sued...
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With all the branding going on by huge corporations online, it can sometimes seem an uphill climb to try to do something that can make what you and your company represent stand out.Depending on how far along in your online...
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For a long time the New Yorker has offered cartoons in the print form. They have now partnered with RingTales to bring the static cartoons to an animated state and offer them both online and to mobile devices using an...
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Feb24
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An article on Business 2.0 asked the question of "Why Commercial Wikis Don't Work?" They give several examples of the miscues and foibles connected to the recent attempts that have been made. You can find them here.We need to understand...
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From the moment Google (GOOG) bought YouTube, it was never an issue of if they were going to start filtering video content, but when. It seems that the moment is about to arrive as sources are saying that Google is...
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In Nielsen/NetRatings News and INformation category, CNNMoney.com was found to be the most visited business Web site in 2006, measured by 12-month averages.In all the current top categories of unique visitors, page views and gross-usage minutes, they excelled against some...
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Feb23
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Nylon Magazine has partnered with MySpace to offer a contest for visitors to vote on their favorite bands across the world. Locations include London, Berlin, Stockholm, New York, Los Angeles, Tokyo, Sydney and Paris. The band that wins will be...
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With the increasing demand for Internet marketing services, a new survey shows that it will lead to a growing consolidation of the sector, says an Adweek report citing the results of the survey.The survey, which included 3,200 advertising and marketing...
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In an interesting announcement, Yahoo (YHOO) confirmed that they were going to introduce a new concept by putting a singing news anchor on their site.A Yahoo spokesman described the personality as "Woody Guthrie meets Hunter S. Thompson." "This project will...
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Feb22
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In a growing partnership with Verizon (VZ), Revver, an online video service will have the content on their site offered to Verizon subscribers of their new FiOS TV service and its Surround broadband entertainment portal.What Verizon offers through its FiOS...
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According to a study by Adams Media Research, it will be the download-to-own video model that will be the largest revenue generator in the years ahead, not ad-supported video.The report added that by 2011, the digital video subscription model without...
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Fox Interactice Media (NWS-A) has acquired interactive advertising technology company Strategic Data Corp. to improve its advertising platform for marketers and its memebers, said a report from Reuters. News Corp. said that the purchase of Strategic Data Corp. will aid...
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Payperpost, which pays bloggers to write about company products, has now launched an affiliate program that recruits new bloggers who will link to existing entries.The new program is called "ReviewMyPost," and will pay new bloggers for writing posts that will...
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Endemol, media company which is majority owned by Spanish telecom giant Telefonica, has acquired its first U.S. digital property in JoeCartoon.com, an online animation site, according to a variety report.Most of us know the site from the 1999 hit “Frog...
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In response to the increasing threat of online competitors, the media-consulting unit of IBM has recommended that traditional media firms need to focus even more on consumers and fully embrace new business models and technology.The company urges the companies to...
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Feb21
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A report by Jupiter Research says that executives of businesses with under five employees or less spend more time online than executives from other small businesses.The executives from the smallest businesses spent an average of 17 hours online a week,...
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The Know More Media online business network has announced the launch of a new blog called BIZZspotlight, which will empower businesses to communicate to viewers about what it is that makes them who they are.Founders of Know More Media, Tim...
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When you think of the media coverage of online video marketing, you'd think that it was something that was actually making some type of big impact upon the industry, in reality, it's a tiny portion of the overall ad spend...
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Last week MySpace debuted their new MySpace Comic Books profile, an online community that MySpace (NWS-A) will try to turn into one that's considered the "official" comic book online destination.To attempt to reach the true comic book fan, MySpace is...
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Feb20
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Scripps Networks announced that it will build its own online community for the home and garden channel HGTV, and not go with the giant sites YouTube (GOOG) or MySpace (NWS-A). The new social network will be called Rate My Room,...
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Joost which was started by the Skype and Kazaa founders, has entered into a deal with Viacom (VIA-B) to offer their content online for free.Viacom announced that they will provide hundreds of hours of TV content, along with feature-length films,...
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Citing the University of Michigan's American Customer Satisfaction Index, Online Media Daily said that customer satisfaction with e-commerce grew to its highest level since 2003.The average score on a scale of 100 was 80 overall, slightly up from 79.6 last...
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Feb19
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New Line Cinema has launched a YouTube (GOOG) campaign that asked the users to talk about some of their blackest obsessions as a hook to promote psychological thriller, "The Number 23."Jim Carrey plays the strangely obsessive Walter Sparrow in the...
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The uphill battle that MySpace has fought in some Asian cultures underlines the difficulties encountered with different value-systems.As Tony Elison, senior vice president at Viacom International Japan, said, "MySpace is about me, me, me, and look at me and look...
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With the growing number of platforms and screens available to users, it has become increasingly the practice to have different mediums opened at the same time.We've heard a lot of talk on how we must market to these various mediums...
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Feb18
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This article about a recent study by IBM is a great example of using data, warning, disruption and information as a marketing tool. Here's some excerpts from the conclusions of the study named Navigating the Media Divide:"The current clash between...
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It was interesting to read the following excerpt from Email Insider concerning the "Three Ways Your Competitors Will Beat You in 2007."Here's what the first insight said: "It's time to revisit email as an acquisition tool. You may have tried...
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It seems to me when people talk about subject lines in emails, it inevitably leads to asking the question of "how do I write more effective ones?"The problem with that question is that it misses the major point of why...
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Feb17
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In the words of Fred Amoroso, CEO of DRM povider Macrovision, "I believe that most piracy occurs because the technology available today has not yet been widely deployed to make DRM-protected legitimate content as easily accessible and convenient as unprotected...
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There's been a number of fellow bloggers and writers that have been talking about the changes that are coming about from a number of areas that will have a dramatic impact on online marketing in the not-to-distant future.The three that...
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Feb16
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Sen. Matt Murphy from Illinois has sponsored a bill in the Illinois senate that would not allow computers in public libraries and schools to have access to online community sites like MySpace (NWS-A), saying it is for the protection against...
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In response to requests from many of their marketing partners, Google (GOOG) has announced on its Adwords blog that those that buy display ads via their site targeting program on a cost-per-thousand basis, now will also be able to buy...
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For the last several months, Microsoft (MSFT) has been in beta concerning its version of a video-upload service to compete against YouTube (GOOG). Today on the LiveSide blog it was announced that it will now go into public beta so anybody can...
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YouTube has signed a deal with English soccer champions Chelsea that allows them to stream archived footage and daily news of the club. It's the first member of the Premiere League to make this type of deal.The club will offer...
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Google (GOOG) announced that starting next week it will be changing the way that it calculates the quality scores for advertisers, the factor that determines what minimum bids will be, along with the placement of ads.This is all in response...
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Feb15
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Nickelodeon is introducing its first ever online multiplayer game on Monday, February 19, called Trendetta. It will be made available via their The-N.com Web site.The purpose of the game is to “control the whims of public opinion and promote their...
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Yahoo (YHOO) is playing to its strengths as they held an event in New York they named "Yahoo In Front," where they took aim at marketers to persuade them to use Yahoo in more of their advertising strategies. This is in...
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Using the same technology and user-generated publishing model, Wikipedia founders are launching three new online magazines that cover news and gossip, which can be edited by anybody.The company is called Wikia, which contrary to their popular Wikipedia, will be for...
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The boom in online video viewing has created all sorts of opportunities for independent producers to monetize their creations. There are an increasing number of companies that offer the chance to monetize your work if that's the direction you are...
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The Internet is becoming an increasing important distribution channel for radio. One of the impacts of this is creating online local channels. ESPN has started getting into this in a bigger way with creating online radio stations in five large...
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Feb14
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Edgar Bronfman Jr., CEO of Warner Music Group (WMG) chastised the cell phone industry for their horrible music service for consumers. He said that if things didn't improve quickly that they would miss out on being able to compete with...
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New additions to Veoh networks video sharing service offers a lot of new options and tools for video creators. The major marketing push by Veoh in the past has been its empowering of users to upload videos of any duration via...
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With company blogging becoming even more important for those who understand its power, the U.K. has taken action to ensure that "flogs" or phony blogs won't be confused with real ones.Starting on December 31, 2008, it will be illegal to...
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Feb13
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With the prices of keywords being driven up by large companies, many smaller online marketers have found the cost of buying keywords more than they are able to afford. While we need to be diligent in finding the unique keywords...
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With the announcement that MySpace (NWS-A) will now filter video content on their site, they've moved into an area that I think everybody has been waiting for someone to do. It's probably why YouTube (GOOG) has been sitting on the...
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Knowing that the future growth of marketing will be digital, traditional media continues to go online to find new sources of revenue. With Time Inc. and TV Guide it's no different. They've enlisted the help of Brightcove, an Internet TV...
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Feb12
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Corporate ReviewYou talk about an example of taking an idea, putting it online, and then in a short time becoming the leader in your field. That's what a company based in New Hampshire has done in the field of timeshares.Now...
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YouTube (GOOG) has entered into a deal with Digital Music Group, which will bring over 4,000 hours of video content to the site, according to Reuters, citing a Wall Street Journal article.Included with the content will be old classic television...
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Even with the strong media coverage of Second Life, and it's somewhat ambiguous growth, the virtual world remains pretty much an experimental playground for marketers. Because there is so much uncertainty to potential advertisers, Linden Labs released some key metrics...
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In a move to offer more transparency in their online business that pays bloggers to post about advertisers' products, Payperpost has now created a new button that reveals that the blogger is being compensated for writing about the product.CEO and...
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A survey by comScore revealed that 19 percent of those viewing ads during the Super Bowl also went online to search for and get more information; a direct response to including Web sites in their ads.Of those responding, 10 percent said...
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Feb11
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Acxiom Digital commissioned a poll via Harris Interactive inquiring on how adults feel about receving marketing emails from known sources.Almost 75 percent of those asked said that they considered emails from companies they have done business with as valuble to...
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Nick Wilson writing for Search Engine Land has a good article on the game-changing impact on the search engine industry that Google's personalized search will have. His thoughts are that "'One page fits all' is now a thing of the...
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Feb10
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Those game developers that create titles that are hosted by MSN Games are now being offered another stream of income by Microsoft (MSFT). They will offer a percentage of the revenue that is generated from in-game advertisements from any title...
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Feb 9
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Toyota Motor Co. (TM) not only has launched their latest offline Scion model, the Scion XB, they've also launched another model called the XD in Second Life - the virtual online world that currently has around 1.2 million "residents." In...
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Chairman and CEO of News Corp. (NWS-A) Rupert Murdoch said that MySpace is generating nearly $25 million in advertising revenue and growing by 30 percent each quarter. He added that revenue from the entire stable of Web properties is nearing...
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Feb 8
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When talking about these things and the comments that Barry Diller makes, don't think in terms of a traditional media man altogether. He was one of the first from old media to understand and embrace the Internet. He said this, and...
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Most of these posts on the things that Diller has been saying, came from his comments made at a keynote interview he granted before an audience of media professionals at the McGraw-Hill Media Summit in New York.Now this post I...
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We're talking a little about Barry Diller and some of the comments he's made recently about new media and some of its assumptions. In this second post, we'll look at his comment about audience fragmentation. It was reported and quoted...
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