We've talked a lot at thealphamarketer.com about viral marketing and strategies to get people sharing your creation. One of the key elements is humor.
All of this is good and right, but there's another important key to success that many marketers, whether they're from small or large firms, need to get. It's not enough to just get something you create shared, it must be produced in a way that retains the value of your brand within it.
Robert Campbell, managing director of Outsider TV said, "Anyone can produce a piece of footage that is so funny that it goes right around the world, but to do 
that with a brand attached, consistently, is very difficult."
There is no one answer to what will work consistently. What must be kept in mind though is the idea of a brand being attached to what you're offering. Whatever you make has to have that as the center where everything else is produced.
It's never easy as online video watchers are fickle and have an invisible line that is drawn that they don't want marketers to cross.
Some of this depends upon whether other content is being offered that supports the content people want to watch; like ad-supported video sponsored by companies. People have said that in that case they don't mind exchanging viewing ads for free content.
It all depends upon what you're doing and offering. Still, all of that must have the concept of your brand deeply connected to your ad creation. Just sending funny videos around the Internet for its own sake has no value to a company wanting to "brand" themselves into a viewers mind.
» Creating More Effective, Branded Video Ads from TheAlphaMarketer
We recently talked about how having a video go viral for the online marketer isn't anywhere near enough to do the job that we've set out to do.It's already been proven that people can get others to watch online video... [Read More]
Tracked on: January 17, 2007 10:19 PM | Permalink to Trackback