In the growing demand to have online video that doesn't include the intrusive aspect that television ads do, VideoClix has responded by creating a software that makes this a possibility with its software.
With the release of it newest version of the software, VideoClix will offer links within video that can be used for information about something seen in the video or drive the viewer to a specific site to purchase it.
"If you don't want to click, you don't click. It's very non-intrusive. But at any time you're interested in an item you just click on it," said Babak Maghfourian, CEO of 
VideoClix. "Impulse shopping is what the Internet is all about right now."
Those who buy the software are able to track all the action connected to their campaigns, including what is viewed, clicks and sales. No matter where the video may be copied or distributed online, it can still follow all that is happening within it.
Included with the purchase price is an additional .01 per click additional cost for the service.
According to Clickz, the new version works with works with Flash .swf files, as well as Apple's Quicktime, and supports MPEG1, MPEG4, DV, AVI, and 3GPP file formats. The system does not work with RealNetworks RealPlayer and Microsoft Windows Media Player as the lack of "interactivity" with them made it difficult, said Maghfourian.
Those that have already licensed the service include Lucas Films, SonyBMG and Disney (DIS).
This should really be a move forward for the industry as those that have been so concerned about the copying and redistributing of video without it being monetized, now have an additional stream of income to add to their online video arsenal.
The upgraded version is set to be released on Monday.
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