Understanding that the this decade will probably end with the Internet being the primary distribution system for video content, many of the big companies are hustling to bring out products that will be ready for the users seemingly insatiable appetite for consuming media in its numberous forms.
The problem of the past, which many times is never learned, has been offering the general public the type of product that is simple and easy to use.
A major reason for this is that this demographic isn't the geek world, it's the general population. And when you introduce products or services to that space, it better be something that's easy to use with very few steps to it.
Referring to simplicity, Martin Kono, president and chief operating officer of Panasonic Consumer Electronics said, "The company that has made it simpler for people is Apple (AAPL). It's a lesson the rest of us have needed to learn."
I remember when Bill Joy (remember him?) talked about the problem of getting the devices that would be coming down the pipeline simplified, as he himself was struggling to put things together in his own home with wires, cords and various connectors all over the place.
Researching firm In-State confirms that is the reality today as well. Prices aren't the obstacle now, as people are willing to pay it. The problem they have with interacting with Internet TV has become that it's considered far too complicated to attempt to figure out how to put it all together. Now if that isn't a motivator for companies, I don't know what should be.
Hopefully this will be fixed soon, as it will be an unbelieveable market that is going to change things forever.
As far as us online marketers, consider this in everything you do. Unless you target market are those that love to tinker under the hood of their products and love that type of challenge, it's business suicide to offer difficult products to a general market who at worse want to be able to push a button or two to get into the business of consuming the media they prefer.
But whether it's media or not, simplicity will rule the future in tons of areas as information overload continues to overwhelm the senses and the time of the consumer.
Those that offer simplicity in the right spaces will win huge for a long time to come.
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