Devoted to online marketing, viral marketing, and web marketing

In a story we'll probably hear all throughout the year, it was announced by CBS (CBS) CEO Les Moonves at the Consumer Electronics Show that users of Slingbox will very soon be able to take recorded clips of CBS programming and upload it to video-sharing sites like YouTube (GOOG).

"CBS is interested in how new media solutions can help build communities around content," Quincy Smith, president of CBS Interactive, said. "As we move forward into an increasingly digital and interactive future, that capability will sometimes come from unexpected places, products and services that in the past might have been seen as disruptors, instead of enablers."

This signals the beginning of major media companies accepting the fact that their content is going to be passed around the web and there's nothing they can do about it but help it along and get involved in the process.

They are understanding that this isn't a threat to their revenue, but a great way to market their product and expose viewers to what the networks have to offer.

When a Slingbox owner uploads a video clip to a site, it will enter an inventory pool that CBS will then be able to sell advertising against. There is also the possibility that there could be a revenue-sharing agreement put in place.