Online retail spending, not including travel, reached a solid $102.1 billion. That's a 24 percent increase from 2005. For the holiday season measured from November 1 to December 31, online retail spending grew to $24.6 billion, an increase of 26% over last year's same period.
"2006 was certainly an exceptional year for online retailers as e-commerce spending eclipsed $100 billion for the first time," said Gian Fulgoni, chairman of comScore Networks. "The online holiday shopping season of course played a vital r
ole in the year's success."
With the continuing improvement in delivery by online retailers, consumers waited longer than ever to buy for the holidays. It seems like overall they weren't disappointed in the service rendered. At least I haven't seen any studies showing the results of the later delivery times.
The biggest online spending day of the season fell on December 13, as it surged to $667 million. The cyber Monday factor wasn't much of one this year as 11 days sales were higher in the days after.
In the week ending on December 24, there was a huge increase over 2005 of 45 percent, again because of the belief that online retailers would come through on delivering their purchases.
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