The First Ad Copy Weapon of Choice - The Headline -30
With this next headline, you invite the person to take a look and see how easy and simple something can be. This obviously doesn't only appeal to the majority of people that don't want complicated, but tells them that what they are about to read and experience is easy and simple as well.
The following ad copy in these cases needs to be just what you say in the headline (it always should be). But in this case there needs to be extra care to be easy and simple in your copy concerning your offer and explanations. If everything isn't easy to understand in your copy, this can be abandoned very quickly because that's the very thing you're appealing to.
I've read headlines like this that drew me in and then promptly lost me in its complicated copy. I abandoned it quickly.
Here are several ways you could write the headline:
Look How Easily You Can...
See How Simply You Can...
See How Easily You Can...
Finished headlines would look like this:
Look How Easily You Can Conquer Stress
See How Simply You Can Put Fish in the Boat
See How Easily You Can Start a Home Business
The vast majority of people want to be able to learn, experience or implement something fast and easy. This headline gives the promise that you have the answer to do it.
Other Headline Sources:
Writing Great Titles and Headlines
Writing Headlines That Beg to be Read
Effective and Attention-Getting Headlines and Titles
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