Devoted to online marketing, viral marketing, and web marketing

The First Ad Copy Weapon of Choice - The Headline - 27

The great majority of people out there want to be connected to a tribe in one way or another; whether loosely affiliated or wholeheartedly.

Let's face it, when we're not included in certain events or actions, we not only feel excluded, but get pretty down about it. This next headline deals with catering to that desire to be included and part of something. It gives you the feeling of being left out if you're not part of it.

Another aspect of this is being not only left out of an event, but also out of an opportunity.

Here's some headlines you could use:

If You Don’t ..., You’ll Hate Yourself Later
You Don't Want to Miss ... or You'll Really Regret It Later
Don't Lose Out on ... You May Never Get Another Chance

With these particular templates, the blank would be filled in with something connected to an action that you must do or you'll be sorry you didn't and regret it. It's a strong social pull that really works.

If You Don’t Make This Conference, You’ll Hate Yourself Later
You Don't Want to Miss the Season Opener or You'll Really Regret It Later
Don't Lose Out on Mingling with the Stars, You May Never Get Another Chance

You can feel the missed opportunity even as you read these headlines. If someone is connected to an industry, product or service that is being presented or sponsored, they will feel a strong desire to continue reading your copy to find out more about it.

The one thing to understand about headlines is that once you begin to use these types of templates, you should begin to understand why they work. Once that is understood, you can then start to experiment yourself in creating your own unique headlines that work best for you.

In this headline we're dealing with the tribal need for a human being to belong to something. This type of headline can work especially well when promoting conferences and speeches; although it's not limited to that. Start to look at why the headline works and you'll start to understand better how to writer for your own specific demographic.

Other Headline Sources:

Headlines That Get Results

How to Write Great Headlines

How to Write Great Titles

Don't Overpromise

Writing Great Titles and Headlines

Writing Headlines That Beg to be Read

Effective and Attention-Getting Headlines and Titles

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