A new study released by Nielsen Analytics and Scarborough Research show that when the networks stream their shows on the Internet, they draw a younger, wealthier and higher educated demographic to their broadcasts.
The study also concluded that fears of enabling viewers on the Internet to watch programs, would decrease the time they watched them on television, were unfounded.
With television viewing at a record high in U.S. households at 8 hours, 14 minutes a day during the 2005-2006 TV season, this has to be great news for the 
networks.
How this is working is that people are now able to watch television in places outside the home like work computers and places where people congregate that offer WiFi connections.
The other important part of the study shows that broadband access is the key to all of this. "The broadband consumer is really the sweet spot for TV - younger, more affluent, better educated and tech savvy," Larry Gerbrandt, general manager and senior vice president of Nielsen Analytics, said in an interview.
Another significant aspect about watching television via broadband connections is that they aren't able to be skipped; a major advantage for advertisers.
The bottom line is that broadband offers the opportunity for viewers to watch television at any time and any place when it's offered via broadband. The results are an increased watching of television, just not necessarily connected to the home.
For online marketers this is also good news, as we don't care where it is that our commercials are watched from.
» Internet TV Attracts Young, Wealthy Crowd from BizzBites.com
"A new study released by Nielsen Analytics and Scarborough Research show that when the networks stream their shows on the Internet, they draw a younger, wealthier and higher educated demographic to their broadcasts." [Read More]
Tracked on: January 24, 2007 12:20 PM | Permalink to Trackback