Starting with Big Fish Games, a product offered by WeatherBug parent AWS Convergence Technologies has been extended that empowers casual game users to pick and choose which ads they want to view and how they want to view them.
The new expansion is an extension of Sponsor Select, which offers users the choice of whether they want to watch ads from a specific sponsor, or to watch run-of-site ads.
"There's always a rolling number of sponsors in the program," said Michael Rosen, SVP and GM at AWS/WeatherBug Cosnumer. "The consumer can have a choice over the advertising they want to see. To even go another step, they have the choice not to see this advertising and see run-of-site advertising."
How it works is that when players are waiting for the game to load, they can at that time select a sponsor to view, then there is either a :15 pre-roll ad shown or 
leaderboard option with a 300x250 unit, which will be seen for the duration of the game. The only time there is a cost is when a sponsor is chosen by the gamer.
Up until this time the Sponsor Select program was only offered on WeatherBug.com.
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