The growing field of massively multiplayer online games (MMOGs), has created a whole subcategory of business - the in-game advertising vendor. As a result there has been a lot of movement to get deliver advertising to this fast-growing arena.
There are a lot of secondary companies that have created gaming experiences on smaller levels than the big ones we hear about, but have excellent bases to grow from.
Some of the recent deals with in-game advertising companies confirm this point. For example, IGA Worldwide signed an exclusive agreement to provide advertising to six of Acclaim games MMOGs, beginning this month. They will work with the following titles, BOTS!!, 9Dragons, 2Moons, DANCE! and two to be announced l
ater.
Since July, the action adventure game BOTS!! has grown a respectable registered user base of 500,000 users.
Justin Townsend, CEO of IGA Worldwide, said that these types of deals help MMOG publisher to grow quicker and enlarge its network reach. He added that this type of advertising is much simpler than those that are connect to the top-selling PC and console games. “This allows advertisers a lot more flexibility. For us, MMOGs are all about achieving as much reach as possible.”It's something to consider in our marketing efforts if we serve the specific demographic these MMOGs represent.
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