Learning Effective Ad Copy - 3
In this series on ad copy, I'm going to give you a number of things that you can do, and they will work. The problem is, like everything else, these methods can be copied easily, and eventually become a commodity. When I say commodity, I mean something that everybody else can easily do and duplicate. When this happens, it's extremely difficult to differentiate yourself from anyone else.
This is the reason why I mentioned before, and will remind you throughout this series, to make sure once you have the principles down and understand them, that you adapt them to who your customer is, and what they respond to. While these insights could be used as they are and increase the results of your ad copy, they can perform a lot better when they're adapted to your unique customer.
The reason I'm emphasizing this again is because I'm going to give you a bried look at the general structure that ad copy usually will take, and it will be very tempting for you to take it as a formula and just fill in the blanks. I hope you don't do that. If you're not very experienced in ad copy, that's a good place to start. But when you understand it and why you're doing it, launch off into the unique niche you serve with targeted, original copy that speaks specifically to them.
Next time we'll lay out the basic ingredients and structure of ad copy, and then get into each one individually as we go along.
Other Ad Copy Sources:
Ten Ways To Get More Out Of Your Copy
Comment Preview