With largely male shoppers always putting of their Christmas shopping until the last minute, online retailers have been working hard to tap into that never-changing reality.
In the past, the majority of last-minute shoppers will run somewhere to an offline store to do their shopping, as they didn't want to commit the worst sin of not having their gift there on Christmas day.
The response of online retailers has been to slowly work on this year after year, and increase the days they deliver to the closest to Christmas they can possibly get.
The practical solution has been this:
"The result is that many online merchants this year will still sell goods with standard shipping terms through Monday, Dec. 18, or Tuesday, Dec. 19, thereby lending a hand to late holiday shoppers and, e-commerce executives hope, stealing more sales from offline merchants."
Working with UPS (UPS) especially, online retailers are increasing their bottom line by making some simple changes that are making a huge difference in sales. I like what they're doing.
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