Online display ads were up to 259.6 billion by online marketers for November 2006 - an increase from 254.2 billion in October, according to Nielsen//NetRatings AdRelevance.
The most prolific advertisers were the financial services sector, accounting for 25% of the diplay ads offered online. While still high, it's down from the 30% it represented in October.
Coming second in display ad impressions was Web media, with 20% of the overall impressions - that was up from 17% in October. The third place sector was retail goods and services, which stayed the same as in October with 16% of ad impressions. Telecoms, which came in fourth, stayed pretty much the same also at 10% of display ad impressions.
Yahoo (YHOO) email site accounted for 47.5% of all last month's impressions, with the email service itself accumulating 40.4% of those ads. MSN's (MSFT)Hotmail finished with 5.7%. In October email accounted for 51.1% of disply ad impressions, down several percent.
On the bottom of the heap were search engines and portals which took in 7.4%, news sites which accounted for 4.4%, and entertainment sites drawing 3.4% for November.
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