Devoted to online marketing, viral marketing, and web marketing

The First Ad Copy Weapon of Choice - The Headline - 9

Do all of this in a very SPECIFIC way.

We've talked about the headline we use being unique, creating urgency and useful to the reader. All of this is important in our goal of getting the reader to continue on into our ad copy.

Now understanding all of that, we need to be sure to connect all of it very specifically with those reading it. The key benefit and purpose of the ad copy must be communicated in the headline.

Understand that we're talking concepts here, not specifics in the sense of details. Otherwise we would have to write a headline the length of a paragraph. For example, you could have "Conquer Dynamic Writing in 4 Months." It very specifically tells the reader that the topic is writing. It conveys something useful, has a sense of urgency and is unique to those that are interested in this area.

So take the specific area you're promoting and wrap it around being unique, urgent and useful. There will be no doubt to the reader what it is exactly you are going to talk to them about. Readers want the headline to tell them whether it will interest them or not. Give them what they want.

Other Headline Sources:

Headlines That Get Results

How to Write Great Headlines

How to Write Great Titles

Don't Overpromise

Writing Great Titles and Headlines

Writing Headlines That Beg to be Read

Effective and Attention-Getting Headlines and Titles

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