The First Ad Copy Weapon of Choice - The Headline - 1
The headline exists for one reason alone, to grab the attention of the potential reader. That's one reason why we talked before getting into the structure of ad copy about knowing your audience, there are really no rules in ad copy, and completely being an expert in your niche.
While headlines do exist for the purpose of getting the attention of a reader, the way you get their attention has to do with the things we've been talking about in the first posts of the series.
Within the context of your niche, expertise and stretchable rules, there will be something that emerges that will definitely appeal to your target audience. That is how you go about writing the most powerful headline you can.
Think for a minute about your niche. Are they intellectuals? Young? Old? Male? Female? Both? Are they white collar workers or blue collar? Do they own businesses? Are they in the professions like a doctor, dentist or lawyer? Are they more conservative? Advocates? Moms? Dads? You get the picture.
The answers to these questions are what determines the type of headline you write. As we go through some of these insights on writing headline, it could really throw you for a loop if you don't adapt it to your specific audience and the interests they represent.
A headline is a door opener into the attention of the potential reader of what you offer. Make sure what you write is what make them want to grab the door knob and open the door.
Other Headline Sources:
Writing Great Titles and Headlines
Comment Preview