A report from DoubleClick, says that the average cost per keyword from June 2006 to September 2006, increased by 20%. The report called DoubleClick Performics 50 Search Unit Trends Report, took the volume of clicks and combined it with the cost per click to develop the formula they used.
On the other side of the coin, the report also revealed that conversions showed an increase during the third quarter as well. The conversion rate for the third quarter rose by 4% over the second quarter, with overall clicks growing by 3%.
According to the report, companies started to work toward converting holiday revenue in August; a full two months earlier than the usual October strategy.
The spend for search for the third quarter increased by almost 40%. The DoubleClick report includes measuring of 50 paid search campaigns.
The report shows that online marketers still consider search a positive return on investment.
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