The revenue from all participants in Internet video services - including TV show, movies and consumer-generated content, will grow to over $7 billion by 2010, according to a Park Associates study. The report added that there will be a continuing move toward revenue being spread across all platforms.
Kurt Scherf, vice president and principal analyst, Parks Associates said, “Major broadcasters, movie studios, retailers, and content aggregators are all experimenting with new ways to distribute video content online and attach advertising to their offerings, the early results are quite promising.”
Next year it's projected that about 85% of all revenue will be from ads connected to television, news and consumer-generated content streams. This should change by 2010 with rental and downloading of TV show and movies should grow to about 40% of the total revenue.
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